Research On The Theme Culture Design Of Commercial Pedestrian Street In Frigid City

City is the crown of human civilization;Commercial pedestrian street is embedded in one of the gems.Since ancient times,the development and prosperity of commercial pedestrian streets have been the standard to measure the prosperity of a city,as well as the name card of city style and the benchmark of grade.With the development of economy and the improvement of people’s living standard,the psychology and behavior of consumers have undergone great changes.Nowadays,the construction of commercial pedestrian streets meets the consumer demand of today’s consumers,and more and more commercial pedestrian streets with regional,personalized and characteristic theme culture emerge as The Times require.The commercial pedestrian street gathers a large amount of consumption flow and crowd.It is not only a place for shopping,but also a place for people to have a rest,enjoy leisure time and enjoy the happiness of wealth.The theme culture commercial pedestrian street not only brings economic benefits to commercial operators,but also promotes the development of local economy.Urban areas in cold areas occupy a large area in China.Due to their unique climatic conditions,geographical location,social development,folk customs and so on,the urban areas in cold areas are different from the thematic cultural design of commercial pedestrian streets in other areas.According to the status quo,history,customs and other basic conditions of cold city,explore the theme culture of commercial pedestrian street in cold city,with distinct theme and unique creativity to earn people’s leisure time and stimulate more potential consumption desire.The analysis of the corresponding countermeasures of commercial pedestrian streets in cold cities has practical significance for the optimization of the business model and the design and development of commercial pedestrian streets in cold cities in the future.This thesis studies the design strategy of commercial pedestrian streets in cold cities by taking the cities in cold regions as the research area,taking the theme culture as the research point,and taking commercial pedestrian streets as the building carrier.The thesis puts forward the existing problems in the expression of commercial pedestrian street theme culture in cold cities.Analysis of cold city,commercial pedestrian street,theme culture of the three relations and related design cases;To solve the problem of cold city climate on pedestrian street design and inhabitability of residents,to solve the problem that the theme culture expression of commercial pedestrian street in cold city is not obvious,and finally to summarize.The specific content is as follows:This thesis is divided into six chapters.Chapter 1: Introduction to the background of the research,the rise of commercial pedestrian streets,commercial pedestrian streets in cold cities are eager to develop,the existing problems of commercial pedestrian streets in cold cities need to be solved and optimized;The purpose,theoretical and practical significance of the study;The present situation of graduate students at home and abroad in commercial pedestrian street is summarized.Literature research,interdisciplinary research,field research,comparative analysis and graphical interpretation were used to explore the content of the thesis.According to the idea of putting forward the problem,analyzing the problem,solving the problem and summarizing the structure framework of the thesis.Chapter 2: Defines the related concepts of cold city,commercial pedestrian street and theme culture.And briefly introduces the development process of commercial pedestrian street at home and abroad.The concept of commercial pedestrian street was first put forward in foreign countries,but the embryonic form of commercial pedestrian street has already existed in our country unconsciously.According to the traffic restriction,street form,space form and construction mode,the commercial pedestrian street is classified in order to understand the type of commercial pedestrian street.Chapter 3: expounds the influence of climate on the city in cold region due to its special geographical position;The influential factors and the theme culture types of the main cities in the cold region are enumerated,and the relationship between the cities in the cold region and the theme culture is expounded.Finally,the thesis concludes that the theme culture of commercial pedestrian streets in cold cities is based on the requirements of urban background,commercial form and architectural design.Chapter 4: mainly on the cold city theme culture,the representative commercial pedestrian street field investigation,analysis of the determination of the theme positioning,cultural expression design methods and content.Chapter 5: As the key chapter of this thesis,the research content and research results above are summarized,and the thematic culture design strategies of commercial pedestrian streets in cold cities are summarized,including the design principles: individuation principle,regional principle,diversity principle,integrity principle and sustainability principle.Design method: through the pedestrian interface,pedestrian node,pedestrian street plants to show the theme.Chapter 6: In summary,through the research content and methods of this topic and the relevant case research and analysis,the conclusion is drawn: the choice of commercial pedestrian street theme culture should be related to the city theme culture;Give full consideration to the influence of natural factors on people’s behavior and psychology;Pay more attention to the interactive function of space and people.This thesis points out that the innovation of this topic is insufficient and prospects.