Research On The Development Of Automatic Driving Business In Z Company

In 1886,the world’s first car was manufactured in Germany.In the past 10 years,intelligent cars with Internet of vehicles have gradually entered our daily life,and have become the third space outside human home and company,and automatic driving technology has come to our real life from science fiction films.As a highly complex and comprehensive technology,a number of companies have emerged in the industry and are eager to invest in it.They all hope to become a solid force in the automatic driving industry in the future.Company Z shoulders the important task of the development of the whole group in the automatic driving industry.After the group’s strategic reform and adjustment,how can company Z quickly complete the integration adjustment,give full play to the unique advantages of 5g network technology,improve product R & D efficiency,and formulate an efficient and executable strategy for the development of automatic driving business to occupy the leading position in the industry as soon as possible,It has become an important problem to be solved in the development of its automatic driving business.This paper takes the automatic driving business of Z Company as the research object,and takes the product segmentation theory,enterprise organization coordination theory and competition and cooperation theory as the theoretical research basis.Firstly,it studies the internal and external market environment and competitive environment of Z company,and analyzes its business development status by SWOT analysis method;Then,through questionnaires and interviews with senior executives,this paper further analyzes the five problems existing in the current situation of its business development,including slow product R & D progress,inconsistent business expectations with actual business,insufficient technical comprehensiveness,poor internal coordination efficiency and poor policy absorption and implementation,and then analyzes the reasons;Combined with relevant theoretical knowledge,this paper makes an in-depth study on the five strategies of Z company’s automatic driving business development.Finally,it puts forward corresponding guarantee measures for the implementation of Z company’s automatic driving business development strategy,quickly and steadily complete the implementation of business strategy,and improve the development of the whole group’s automatic driving business in the country.This paper hopes to provide a good foundation for the implementation of the group’s information infrastructure construction and digital intelligence upgrading and transformation strategy in the future,and also provide reference for the development and evolution of domestic automatic driving business.Autopilot business is also an emerging industry.This study also has many limitations and deficiencies.It is expected to output more perfect research conclusions after going deep into Z company and autopilot business.