Research On The Design Of Cultural And Creative Products Of Gannan Tea Opera Character IP Image

Gannan tea opera is a local traditional drama that has been awarded as national intangible cultural heritage for more than 300 years,and its circulation is not as good as before.In this paper,the characters in the representative plays of Gannan Chaicha opera are selected to design IP images and applied in the cultural and creative products to promote the culture of Gannan Chaicha opera,which is of great significance to inherit and promote the local traditional culture.The author extracts the most representative plays of Gannan tea opera for cultural positioning,gives personalized design to the characters in the plays,and widely applies different character images to the field of cultural and educational products,making them both appreciative and practical,thus filling the lack of cultural and creative products with IP images of Gannan drama characters.