Research On Cultural Creative Design Of Cantonese Opera Character Symbols Under The Background Of National Tide

The arrival of new era culture brings a new world for creative cultural elements.The resources of traditional culture also provide new opportunities in the contemporary dissemination and development,enriching traditional cultural resources and providing precious living genes for the development of cultural and creative industries.Guangdong Cantonese opera,as a comprehensive traditional opera art,has a unique artistic value in the development of Chinese culture.Under the background of the current era,the original entertainment function of opera has been weakened,the audience group is aging,and Cantonese opera is facing the crisis of survival and development.Starting from the angle of creative design,this article creatively develops the aesthetic value of cantonese opera art,which plays an important role in the dissemination and development of cantonese opera art in the contemporary era.Firstly,this paper studies the development history and style characteristics of the national culture,which provides an innovative angle for the style of creative products of Cantonese opera culture.The second is to sort out and study the current situation of cultural and creative products at home and abroad,to think through the method of case analysis,to sort out the problems existing in domestic brands,and to analyze the feasibility trend for the development of opera culture.Then,I will give a cultural overview of the theme of this article,cantonese opera,and sort out the gap between the artistic spread of cantonese opera and the development of the times.then I will make a feasibility analysis of the practical significance of the visual innovation of cantonese opera.At last,aiming at the insufficiency of the communication of Cantonese opera culture in today’s society,this paper develops the IP image of Cantonese opera from the angle of design and innovates the symbol design of Cantonese opera.Cantonese opera is a pluralistic art.In principle,it follows the artistic aesthetics of the characters’ characteristics in its design ideas.On this basis,it emphasizes the innovative research in four aspects: the combination with fashionculture,the combination with market and the combination with culture.The cultural and creative products of cantonese opera are targeted at young people.derivatives are designed in IP image design.based on today’s young people’s interests,four series of creative products are derived for development.This research and practice has an important role in promoting and innovating the development of Cantonese opera culture.The result of creating innovative cantonese opera products can promote the development of cantonese opera culture,enable young people to understand cantonese opera culture more quickly and become interested in it,enable cantonese opera culture to better and faster integrate into the society of today,and play an important role in protecting and inheriting cantonese opera intangible culture.