Research On Authenticity Cognition Of Architectural Heritage Reuse-in The Perspective Of Psychology

In the field of architecture,the preservation and development of architectural heritage is a special field that cannot be ignored.In the context of stock planning and urban protection and renewal,the reuse of architectural heritage also includes the aspects of preservation and development.It is not only a process of excavating the value of architectural heritage,but also a process of the city’s organic integration and reuse of resources.It has become increasingly prominent in urban function optimization and cultural inheritance.There is a natural difference between the displayed "authenticity" information and the "authenticity" information received by the experiencer,and the effect of transmission is also unknown.In this context,the research starts from the field of architectural heritage,based on the knowledge of psychology,to explore the extent to which the "authenticity " retained and displayed by the heritage reuse project changes the cognition of users.The “effect” of the "authenticity " on the "attitude " of users will,to a certain extent,provide a reference for evaluating the recognizability of authenticity of heritage reuse.This will not only provide theoretical support for the strategic design and post-evaluation of heritage reuse projects,but also build a bridge between professional heritage preservation and the real experience of the public,and contribute to protecting the authenticity in the field of architecture and sociology,which makes the research significant both in theory and practice.Taking the recognizability of the "authenticity" of the reuse of architectural heritage in the process of urbanization as the research object,this article comprehensively and systematically sorts out the research results of the three aspects of "authenticity ","heritage reuse",and "cognition",draws on the persuasion model to improve the process of authenticity information on cognitive,establishing a theoretical framework for the research,and selecting two typical block-scale heritages(Xintiandi and Tianzifang in Shanghai)as samples to obtain data on the impact of the authenticity information on attitudes.Through data analysis,it provides guiding suggestions for the authenticity strategy of the heritage.This article is divided into six chapters.Chapter 1 is the introduction,which introduces the research background,methods,and the theoretical and practical significance of the research both inside and outside the subject.Chapter 2,literature review and theoretical basis,following the order of "object,subject,influence path",sort out the related research on the concepts of "authenticity","architectural heritage reuse" and "architecture cognition","psychology" and other disciplines in the research object,and gradually introduce relevant theoretical bases such as authenticity cognition and persuasive theory.Chapter 3,the research design,based on the existing design strategies of architectural heritage reuse projects and the research results of social psychology’s cognitive influence methods,clarifies the influence factors and influence paths,form the theoretical model of this research and introduce the two samples selected in the research.Chapter 4 sets specific variables based on the research samples and introduces the design and operation of the questionnaire.Chapter 5 processes and summarizes data,compares the authenticity of the object elements and the scores of the subject’s cognitive components horizontally and vertically,verifies the hypothesis and analyzes it;through case comparison,"In a project with a higher degree of development,the authenticity may not be less cognizable" and other conclusions are summarised.Based on the research conclusions,Chapter 6 suggests that the architectural heritage regeneration project should adopt targeted design strategies and display strategies for the public experience,and review and prospect the entire research.