Research On Financial Risk Of Haier Group Financial Business Model

With the intensification of market competition in home appliance industry,the capital pressure of most home appliance manufacturing enterprises is increasing,and the development prospect is worrying.Under the business model of quasi-finance,enterprises can appropriately delay the time of settling the payment upstream and collect the payment from downstream in advance,so as to gain time to occupy the payment upstream and downstream,thus obtaining interest-free Liabilities and using high financial leverage,its profit margins and Yield valve will rise.This business model has brought new inspiration to the development of enterprise financing activities,but financial risk has also followed.In the white goods industry,Haier Group,compared with other enterprises,has broader development prospects and wider market space,its industry-leading high brand awareness,perfect capital flow,full-coverage marketing network,personalized direct marketing and regional agency model also make it a leading enterprise in the industry.On this basis,the enterprise further strictly controls the channel,is committed to making the class finance business model play a role incisively and vividly.First of all,this paper analyzes the definition method and theory of quasi-financial business model and financial risk.After sorting out the relevant literature,this paper studies the historical development of Haier Group,the background of enterprises in the same industry,how Haier Group makes use of similar financial business model,and collates the relevant data of Haier Group and its similar enterprises,through the method of Comparative Analysis,and the Group’s own financial data from 2010 to 2019 were compared to analyze the impact of financial business model on Haier Group’s financial situation.Class finance business model is frequently used in Haier Group,the latter has a greater dependence on the former,which will not only affect the cooperation relationship between suppliers and Haier,but also make Haier Group’s solvency decrease and the debt structure unreasonable,and set off a series of crises.Therefore,in the application of the financial business model,enterprises should make its advantages manifest,and pay attention to the shortcomings of the model,reduce the risk of the financial model,appropriately reduce the occupation time of suppliers’ funds,optimize the debt structure,ease the financing dependence,at the same time focus on the main industry,to avoid blind investment expansion.In addition,the home appliance enterprises need to have a clear understanding of the advantages and disadvantages of the financial business model,the scientific application of the model to reduce the frequency of risk,in order to maintain the steady development of the industry.This paper combines class finance business model with financial risk,and focuses on studying the financial risk faced by enterprises under class finance business model.First,it analyzes the concrete situation and financial index of enterprises applying this model,analysis of the process will produce what kind of risks,and analysis of financial business model under the cause of financial risk,it can be used as a reference for similar enterprises to make decisions on financing channels,implement risk management,perfect supply chain structure and launch efficient investment.