Effect Analysis Of The Great Wall Of Dividend Distribution Policy

Dividend policy has long been an important object of research for scholars at home and abroad.The dividend policy of a listed company plays an important role in investment and financing decisions and is one of the important indicators reflecting its level of return to investors.The dividend distribution policy is related to the mutual interests of shareholders,creditors and the public of the listed company,and has an important impact on the public image,share price fluctuation,enterprise value and sustainable development of the listed company itself,and also has a profound impact on the long-term healthy and stable development of China’s securities market.As a national brand,Great Wall Motor Company is a leading enterprise in the automobile industry.Its financial distribution policy,especially the implementation of dividend distribution policy,has a profound impact on its long-term development,especially on the interests of shareholders,and is of concern to investors,which requires the company to make more scientific dividend distribution decisions.Based on the classical dividend theory,this paper collects financial data of Great Wall Motor Company during the 11 years of listing from 2011 to 2021 for analysis,and discusses qualitatively and quantitatively the effect of the implementation of factors affecting its payout,expecting to provide a reference for Great Wall Motor Company and other companies in the same industry to formulate a reasonable cash dividend policy,as well as a reference for small and medium-sized investors,so that they can look more rationally at It is also expected to provide a reference for small and medium-sized investors to take a more rational view of the company’s payout performance,choose a better investment strategy and provide some reference for regulators to formulate and adjust regulations.The study found that Great Wall Motor Company has basically maintained a relatively stable cash dividend distribution policy,and has set a maximum ceiling and a minimum limit for the dividend payout rate,fully taking into account its own financial performance while conveying positive information to market investors and attracting many investors;Great Wall Motor Company’s cash dividend policy does not always generate positive market reactions,and when the cash payout amount is lower than previous years,the market reaction will be lukewarm or even negative.A reasonable dividend policy is conducive to the enhancement of the value of Great Wall Motor Company,but there are some problems in the formulation of Great Wall Motor Company’s dividend policy,such as a single dividend payment method and sometimes a large decline in dividend per share.The innovation of this paper is the innovation of the research method and content.In the existing dividend policy studies,most of the data are analyzed by large samples,and the cases selected in the case studies are mostly in the liquor or household appliances industries,but there are relatively few cases in the passenger car industry.The paper combined theory and case studies to quantitatively explore the effect of the implementation of Great Wall Motor Company’s cash dividend policy,making the results more convincing.