| Baotu is a representative tourist attraction with spring water culture.The purpose of this study is to promote the culture of spring water in the scenic area,so that more people,especially young people on the Baotu spring water cultural connotations to increase a deep understanding of the protection and development of spring water culture awareness,enriching the Jinan Baotu cultural tourism product design,which in turn expects to promote the growth of its tourism economy.The author summarizes and analyzes the cultural background of Baotu,the current situation at home and abroad,as well as regional characteristics,summarizes the visual form language of Baotu-related areas,the use of extraction,simplification,generalization,reorganization,etc.,to achieve the Baotu tourism creative redesign,generating regional characteristics with a modern design sense of the product,the study of Jinan Baotu tourism creative product design to provide ideas.On this basis,I carried out the Baotu scenic history,cultural excavation and integration,to carry out the "Lok"（Baotu ancient text）text creative design production,highlighting its spring culture as the basis of the brand visual design elements to achieve a deep integration of culture and creativity,according to the Baotu historical text of the legend and story and other modern innovation The series of illustrations formed by the combination of modern design,the application of its cultural and creative products in tourism.This paper discusses the application value of Jinan Baotu creative product design,highlighting the cultural heritage of its creative products and regional characteristics,is the interpretation of Jinan spring culture,inheritance and promotion of Jinan tourism resources in all aspects of effective and rational use,and thus promote the prosperity and development of Jinan tourism economy.Ultimately,I expect the author’s design to Jinan Baotu tourism market to provide some help to supplement and develop. |
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