| Playing Internet celebrity places tourism is a new leisure way born under the background of new consumption cities.On the one hand,the decentralization of the internet makes the clock in point to improve the"body presence rate" and strengthen the "body presence experience" come into being;On the other hand,social platforms encourage netizens to feed back,share and get recognition through their own experience.The operator takes the Internet as the media and promotes the products and scenic spots to consumers through recommending the good things you find to others to market,so as to attract potential customers.Finally,the place where the online red products are "hot selling" forms the internet celebrity places.As a new consumption place,the existing literature lacks research on its macro spatial distribution and micro social relationship.What are its types and spatial distribution characteristics?In the context of local theory,can Internet celebrity places clock in stimulate consumers’ local attachment?It needs to be further improved.This study uses the method of combining ArcGIS spatial analysis,Amos structural equation analysis and qualitative research,combined with the relevant knowledge of local theory,to explore the relationship between the elements of internet celebrity places in Guangzhou and urban space and society from macro to micro scale.Firstly,at the macro level,this thesis divides the types of internet celebrity places through the data of online red card punching points in Guangzhou,and analyzes their spatial distribution characteristics;Secondly,at the micro level,the impact of consumer leisure involvement on local attachment is verified by structural equation analysis and text analysis;Finally,it further considers the relationship between consumers and internet celebrity places,and puts forward suggestions on the construction of Internet celebrity places from the perspective of social platforms,businesses and the government.Finally,the following conclusions are obtained:（1）The internet celebrity places in the main urban area of Guangzhou are divided into 7 categories and 29 main business types:Food and beverage type,vacation and accommodation type,leisure and play type,commercial shopping type,fitness and entertainment type,photo sightseeing type and recreation and sightseeing type;（2）The spatial distribution of internet celebrity places in Guangzhou presents a multi center pattern of "two axes,two main and three deputy" gradually spreading from the central urban area to the besieged urban area;Among the distribution characteristics of various types of internet celebrty places,except that the distribution of leisure and entertainment type and fitness and entertainment type are relatively average,they are basically consistent with the overall distribution structure;The concentration degree of network red punch in points is significant.Among them,Tianhe business district hot spot area,Beijing Road hot spot area,Jiangnan West hot spot area,Xiguan hot spot area and Dongshankou hot spot area are five main hot spot areas;（3）In internet celebrity places in Guangzhou,consumers’ leisure involvement has a significant positive impact on local attachment in three aspects:centrality has a positive impact on local dependence and local identity;Self-expression has a positive impact on local dependence;Local dependence positively affects local identity;（4）As an internet medium,social platforms should build a good grass planting atmosphere,share more comprehensive information,restore more real scenes,and balance the reasonable expectations of netizens;Businesses can take the methods of mining local culture,empowering store attributes and improving product quality to further enhance consumers’functional dependence and emotional attachment to internet celebrity places;The government should strengthen industry supervision,manage the ecological environment,promote a good business atmosphere,and provide support for internet celebrity places business. |
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