The Media Image Construction Of Female Medical Staff In The New Crown Pneumonia Epidemic Report

There has been some research on the topic of female media image in the field of journalism and communication in our country.There is a lot of controversy on gender topics,but the overall trend is still to pursue equality between men and women and eliminate gender issues.Social differences.Female medical staff are a special professional group and belong to non-emergency evacuees in wartime.This particularity makes them rushed to report on them during the new crown epidemic,which in general has shaped the positive and positive attitude of female medical staff.Media image.Research on the media image of female medical staff during the new crown epidemic has both theoretical value and practical significance.It can enrich feminist research while relaxing the doctor-patient relationship and enhancing the influence of female medical staff in the workplace.This article focuses on the relevant reports during the COVID-19 pandemic.With People’s Daily,Hubei Daily and Caixin.com as the main representatives,we found a total of news reports on female medical staff from January 24 to March 31,2020.189 In this article,try to use these reports to understand the media images of female medical staff during the new crown epidemic,what are the interfering factors behind them,how to make up for the shortcomings in the reports,and how to better present the media images of female medical staff in the future.Through the coding and analysis of related reports,based on the framework theory,starting from the three levels of macro-topic framework,meso-discourse framework,and micro-expression framework,research the topics,discourses and expressions of reports,The images of female medical staff devotees,heroines,anti-epidemic angels,female warriors,and retrogrades have been drawn.From these images,it can be seen that the images of female medical staff are mostly positive and presented by the media.Hierarchical and diversified characteristics.The reasons behind this mainly include subjective and objective factors.Subjectively speaking,the performance of female medical staff during the epidemic has broken the stereotypes of the past;the objective aspects include media,public perception,professional attributes and other aspects.factor.After researching the media image of female medical staff during the COVID-19 epidemic,some problems were discovered,such as the deviation of the focus of media reports,the lack of female medical staff’s right to speak,and the lack of voice.Based on these three problems,we seek to optimize strategies and try to The media image of a specific group of female medical staff can be more realistic and objective.At the same time,this research can enrich the research field of female media image.As an important part of medical staff,it also has a good understanding of the public’s doctors and patients.Plays an important guiding role.