Research On Nanning Health Image Communication Strategy

In 2017,the Fifth Plenary Session of the Eighteenth Central Committee of the Communist Party of China will promote "Healthy China" as a national strategy.Health issues have become the primary issue of national development,and health projects across the country are in full swing.Due to the limitation of economic foundation and medical conditions in Nanning,the task of solving the health problems of the masses is arduous,and the phenomenon of poverty or return to poverty due to illness is common in rural areas.At the same time,Nanning’s health culture and health resources are rich,but it has not been fully developed and utilized.Therefore,it is necessary to conduct strategic research on Nanning health image communication in the context of the "Healthy China" strategy to find out the problems in Nanning health image communication.Treating the disease in the right way,proposing Nanning’s health image communication strategy to provide theoretical support for enhancing Nanning’s health image and improving Nanning’s health level.Based on health communication,urban image recognition system theory,and brand image theory,this article conducts strategic research on Nanning health image communication,using literature research,case analysis,content analysis,and comparative analysis methods to conduct in-depth discussion of theory and practice,which is not only perfect In addition to the shortcomings of health communication in the field of urban image,it also expanded the depth and breadth of the issue of "health image communication".The introduction of the article states the background,significance,research status,research methods and innovation of this research.The first chapter first sorts out the views of various scholars on health communication,urban image,and urban image communication.On this basis,it provides personal opinions on urban health image communication and defines the concept of urban health image communication.Next,it summarizes and analyzes the health image communication in Beijing and Guilin,and provides reference and guidance for the health image communication in Nanning.The second chapter mainly analyzes Nanning’s health image resources and advantages from three aspects of healthy people,healthy environment and healthy society,and elaborate on the positioning of Nanning’s health image.The third chapter mainly explores the current status of Nanning’s health image communication.Based on the urban image recognition system theory,it analyzes the channels and means of Nanning’s health image communication from concept,behavior and media system.Chapter 4 presents the problems and countermeasures of Nanning’s health image communication.On the basis of the current status of Nanning health image communication,combined with the existing problems of Nanning health image communication,Nanning health image communication strategy is proposed,including diversified communication channel strategy,integrated communication strategy,brand image strategy and so on.