Research On The Strategy Of A Intelligent Robot Enterprises Entering The Hospital Market

In recent years,with the state council issued the "new generation of artificial intelligence development plan" and other policies,the concept of the development of artificial intelligence has risen to the national development strategy.With the rapid development of artificial intelligence technology and relevant policies,intelligent logistics robots are playing an increasingly important role in global production and life.Especially for hospitals,intelligent robot logistics will be an important link in the construction of smart hospitals.However,the application scenarios of hospitals are faced with many problems,such as high traffic density,complex transport channels,high safety requirements for transport items and poor network coverage,which put forward higher requirements for the entry of intelligent logistics robots into the market.Based on the review of relevant literature,the paper analyzes the current situation of hospital logistics,and concludes that intelligent logistics robot has great advantages that cannot be replaced.After that,taking A intelligent logistics robot enterprise as the research case,this paper USES SWOT analysis model and measurement framework to analyze the logistics industry,internal and external advantages and disadvantages of the enterprise,and obtains the market strategic choice of A enterprise.In addition,QFD method was used to build the quality house,and the product value and product design key points of the hospital logistics robot were obtained through analysis,so as to determine the strategic choice of enterprise A to enter the hospital market.Finally,the paper proposes the safeguard measures for the implementation of the strategy,including the combination of industry,education and research,brand building and maintaining technical advantages,etc.,and gives the case sharing of specific product implementation.