Research On The Efficiency And Influencing Factors Of Cultural Industry In China

As a new growth point of the economy in the 21st century,cultural industry is not only an important element of people’s lives to develop cultural industry and to meet people’s spiritual needs,but also the need of the cultural power strategic.There are some problems in the development of cultural industry,such as unbalanced regional development,serious waste of resources and difficulties in financing,which leads to the low level of overall development of cultural industry.And its proportion of GDP is much less than 5% of the pillar industry standard of national economy.How to improve the key index of measuring the long-term development of cultural industry-the efficiency of cultural industry is a hot topic in academic circles at present.Based on static and dynamic two angles,this paper uses data envelope analysis(DEA)and Malmquist index method to measure the efficiency of China’s cultural industry.By using entropy method,this paper finds out the three key factors of cultural industry efficiency,namely,the degree of opening to the outside,profitability and innovation ability,and analyzes the spatial and temporal evolution trend of these three factors and the dynamic efficiency and static efficiency of cultural industry.Further constructing SGMM model discusses the influence of opening degree and innovation ability on the static efficiency of cultural industry,and the influence of profitability and innovation ability on the dynamic efficiency of cultural industry.The Main conclusions are as follows:(1)Both technical efficiency and comprehensive efficiency are presented in the "East High West Low" step distribution.The inefficiency of scale is the main reason leading to the inefficiency of comprehensive technology in the central and eastern regions,and the inefficiency of technology is the key factor restricting the improvement of comprehensive technology efficiency in the western region.(2)The total factor productivity,technological progress index and technical efficiency index of cultural industries in each region fluctuate around "1",which indicates that the development rate of China’s cultural industry is slow at present,and technological progress is the key factor restricting the development speed of cultural industry.(3)The degree of opening and the static efficiency of cultural industry have the same trend in time and space,showing the characteristics of "linearity".The increase in the degree of opening to the outside industry has led to more stringent requirements for the export of cultural products,cultural industries from the low end to the high-end transformation.(4)Profitability is consistent with the change of dynamic efficiency of cultural industry,and the profitability of cultural industry plays a positive role in promoting the dynamic efficiency of industry.In order to enhance the profitability of the industry,through the improvement of technology and management methods,reduce production costs,improve the efficiency of the allocation of production factors,and promote the improvement of the efficiency of the cultural industry.The ability of cultural innovation has a great influence on the efficiency of cultural industry,but it is not statistically significant.Finally,this paper puts forward some policy suggestions from the aspects of driving innovation,broadening financing channels and coordinating regional development,to promote the efficiency improvement of cultural industry,and that promotes the high-quality development of cultural industry.