| Socialism with Chinese characteristics has entered a new era.China’s politics,economy,diplomacy and culture have entered a new era of comprehensive and all-round development.With the development of the new era,many cultural industries,cultural products and cultural elements have been born,and the levels,scale and themes of cultural exchanges between Chinese and foreign have become increasingly diversified.Culture is the concentrated reflection of politics,economy and society and the spiritual memory represented in the process of modernization.It is deeply imprinted in the evolution of The Times and represents the soft power of a country or nation.The fine Chinese traditional culture of five thousand years not only has extensive and profound historical significance,but also plays an important role in shaping the core values of the society in each era.With the rise of China and the gradual improvement of its comprehensive national strength,the fine traditional Chinese culture has spread to the whole world,and the beneficiary groups are expanding.It is of great significance for China to demonstrate its confidence in traditional Chinese culture,enhance its international influence and promote common development of the world.In this paper,a new era for the macro perspective,as to research in the new era of Chinese excellent traditional culture of foreign communication as a starting point,around new era theme,is content with the spirit of the Chinese excellent traditional culture connotation,combining with the current significance of Chinese excellent traditional culture spread to foreign,the opportunities and challenges as problems object,has carried on the objective research and analysis,and puts forward some specific measures to solve the problem,provides the Chinese excellent traditional culture spread to foreign reference countermeasures and Suggestions.In the first chapter,the introduction focuses on the research purpose and significance of the external communication of fine traditional Chinese culture in the new era,the research status and innovation points at home and abroad.The second chapter,combined with the background of the new era,focuses on the spiritual connotation of Chinese fine traditional culture and the contents with global influence,and discusses in detail the significance of the external communication of Chinese fine traditional culture in the new era.The third chapter,under the background of new era are analyzed in detail,the rise of China,the reality of China’s comprehensive national strength enhanced gradually,expounds the era opportunity of Chinese excellent traditional culture spread to foreign,and the perspective of communication for the analysis to the main body,audience,media three aspects analyzes the difficult challenge for spreading Chinese excellent traditional culture,thinking for below provides the countermeasures to solve the problem done bedding;The fourth chapter,the key research and analysis of the new era to strengthen the spread of the Chinese excellent traditional culture of foreign countermeasures,trying to put forward some concrete Suggestions on path vision and objectives,foreign spread the Chinese traditional culture for the new era,external communication technology innovation fusion,shaping training for talents,improve the international influence of Chinese culture,provides the feasible Suggestions and countermeasures for reference. |