Innovative Exploration On The Communication Of Chinese Excellent Traditional Culture In The Context Of Pan-entertainment

At the moment of enhancing cultural self-confidence and building a cultural power,improving the communication and influence of China's excellent traditional culture is an important aspect of building a cultural power,and it is also a hot spot of current academic circles.Knowing that prescriptions can be seen everywhere,traditional culture is a concept of continuous development.The inheritance of culture is inseparable from the spread of culture.The dissemination of excellent traditional culture is inseparable from innovation.In the present,it is necessary to explore the innovative path of traditional cultural communication.With the further development of mobile network technology,new media and popular culture,pan-entertainment has become one of the main characteristics of the current communication context.It is manifested in the ubiquity of entertainment,especially in mass communication.Entertainment is the important thing to attract the public.element.Entertainment is the nature of human beings.This paper argues that in the context of pan-entertainment,the premise of exploring the innovation of traditional cultural communication is to a certain extent affirm the benefits of entertainment,to see the advantages of entertainment and to apply it to In the innovation of traditional cultural communication.At present,China's TV documentary has begun to enter the industrialization development.The development of historical and cultural TV documentary is relatively mature.The success of the TV documentary "If National Treasures Can Speak" reflects the innovation of excellent traditional culture communication in the context of pan-entertainment.Entertainment is a double-edged sword.As long as the principle of goodness is grasped,the appropriate addition of recreational elements in the process of traditional cultural communication will be conducive to the dissemination of excellent traditional culture.On the contrary,if it is not controlled,it will be too late.Not only will it hinder the spread of traditional culture,but it will even cause damage to the traditional culture itself.This paperbelieves that in the context of pan-entertainment,TV documentary has the inherent cultural communication advantage for the spread of traditional culture.Therefore,the successful selection of the TV documentary "If National Treasures Can Speak" analyzes the innovation of traditional cultural communication,and finally Deriving the main point of view on the traditional cultural communication innovation path:Under the premise of integrating excellent traditional culture,adhere to diversified communication,adhere to the cultivation and encouragement of outstanding talents,and also consider the context of communication and affirmative modest entertainment,and strive Do the fun of communication.Based on the results of pan-entertainment research,traditional culture communication research and TV documentary research,this paper proposes the research topic of innovation in the dissemination of Chinese excellent traditional culture in the context of pan-entertainment,and conducts this topic.A relatively in-depth study.