Research On Financial Risk Assessment And Control Of Huayi Brothers

In recent years,due to the relaxation of the state’s policies on the media industry,more and more imported films and televisions have entered the domestic market.The film and television industry has faced the greatest challenge since its establishment.The company ’s own competitive advantages are no longer obvious,and the position of the industry is much lower than before.At the same time,the company’s "de Filmization" strategy failed to achieve the expected effect,not only the current profitability of the real-life entertainment industry with large investment is poor,the power of the internet entertainment industry is insufficient,but also the film and television entertainment income of its main industry has been affected.In 2018,in addition to the “Fanghua” and” predecessor 3”,the box office of later films such as “the Yunnan worm Valley” did not reach the expectation,and the “mobile 2” was postponed due to public opinion.Therefore,this paper selects Huayi Brothers to carry out risk assessment research.This research can provide a certain theoretical basis for industry risk management.In addition,the author’s own ideas are added to the study,which can expand the research horizon for future research.As far as the enterprise itself is concerned,this research can also find out its own risks,and summarize the magnitude and focus of the risk,and provide a basis for the enterprise to improve their management.This paper takes Huayi Brothers media company as the case study object,and studies its financial risk.First of all,this paper introduces the relevant concepts of the film and television industry and the related theories of financial risks.Then it identifies the risks of Huayi Brothers from the financial and non-financial perspectives,and analyzes the causes of the risks from both internal and external aspects.Further,it compares and ranks the value of F through factor analysis,and evaluates the magnitude and focus of the risks.Finally,the risk control suggestions were put forward based on the actual situation of Huayi Brothers.Through the analysis of this paper,Huayi Brothers’ debt repayment risk,cash flow risk and profit risk are relatively large.The author thinks that the main reason are the excessive goodwill impairment loss of the enterprise.the obvious decrease of investment income,the over payment of real entertainment and the poor performance of film and television entertainment.Through this paper,we hope to provide certain reliability suggestions for the future development of enterprises.