Ethical Reflection On Moral Kidnapping Under The Background Of New Media

With the increasing of social productivity,the material civilization has made unprecedented achievements.In particular,the rapid development of the Internet information highway represented by new media has accelerated the pace of human society towards t he information society and made people pay more attention to spiritual civilization.On the one hand,the "double-edged sword" of the Internet greatly facilitates the dissemination of people’s information and thoughts,on the other hand,it also creates nu merous and complicated chaos.From the perspective of the final expression effect,"moral abduction" often produces different degrees of "backwardness" to "morality and law","society and individuals","reality and vision",etc.It violates the true spirit of moral ethics.Considering the enlargement and extensiveness of the subjects participating in the network world,it is necessary to clarify the theory and practice.In the context of new media,the generation process,formation mechanism,careful evaluation and resolution of moral abduction are the focus of this paper.There are three forms of moral evaluation: traditional habit,public opinion and individual belief.Among them,public opinion plays an important role in promoting moral abduction under the background of new media.The forming mechanism of moral kidnapping includes the factors of "human","society" and "technology".The imbalanced development of moral ideals and the free development of human beings and the conflict between moral statu s quo and moral vision;To confuse custom with morality,reality with necessity,and mistake the moral "complete obligation with incomplete obligation";The complex network environment is noisy: the wanton spread of rumors and endless news speculation.After making a careful evaluation of the moral abduction under the background of new media,the author puts forward the theoretical regulation and technical means to loosen the moral binding.