Critical Discourse Analysis On The Job Advertisement Texts Of Chinese And American Automobile Manufacturing Enterprises From A Cross-cultural Perspective

With the in-depth development of globalization,the competition for talents among enterprises is becoming increasingly fierce.Job advertisement plays a key role in the process of enterprise recruitment,so the research on job advertisement is of great significance.Based on Fairclough’s Three-Dimensional Model,this thesis selects 120 Chinese and American job advertisement texts in automobile manufacturing enterprises as the research object,adopts corpus-based approach and conducts critical discourse analysis on these texts with the help of Halliday’s Functional Grammar and the theory of intertextuality from three aspects of text,discourse practice and social practice,aiming to explore the differences in vocabulary,modality and intertextuality between Chinese and American job advertisement texts.The results show that:Firstly,in terms of lexical classification,the job advertisement text of American enterprises focuses on the realization of personal value.Meanwhile,it encourages employees to give full play of their ability to innovate and create,always maintain competitiveness,and pursue changes and challenges in work.However,the job advertisement text of Chinese enterprises emphasizes the realization of collective value and encourages employees to work hard.At the same time,it pays attention to employees’ sense of responsibility and communication ability.What’s more,it pursues the enterprise’s moderate,harmonious and long-term stable development.Secondly,as for the modality,a large number of medium and high degree modal verbs are used in the job advertisement texts of American enterprises.The description of the text is clear and straightforward,and the expression of the job requirements is objective.What’s more,the language is mandatory.On the contrary,the job advertisement texts of Chinese enterprises mostly use low degree modal verbs,which are implicit and euphemistic in text expression,moderate in tone and job requirements,and not mandatory in language.Lastly,the intertextuality in the job advertisement texts of Chinese enterprises is significantly stronger than that in America,and the form is obviously broader.The intertextuality of American job advertisement texts is mainly reflected in quotation,parallelism and narrative genre,while Chinese job advertisement texts frequently use intertextuality,and the forms of intertextuality mainly include quotation,parody,a variety of rhetoric,poetry genre,narrative genre and plenty of words with cultural symbols.This thesis also interprets the causes of these differences from a cross-cultural perspective.Chinese culture takes the characteristics of high context,high power distance,high uncertainty avoidance,collectivism and long-term oriented culture,while American culture enjoys the features of low context,low power distance,low uncertainty avoidance,individualism and short-term orientation.Both China and America have their own specific cultural expressions,which are embodied in their job advertisement texts.Based on the cross-cultural interpretation,this thesis puts forward some suggestions on the writing of job advertisement texts and the implementation of “Go Global” strategy for Chinese enterprises,such as understanding and respecting the cultural difference,and avoiding discriminatory contents in job advertisement texts,hoping to provide a reference for the critical discourse analysis and optimization of job advertisement text.