Tourism Brand Image Integration Design Under The Background Of Regional Characteristic Culture

The integrated design of tourism brand image is to innovate the positioning of the brand image on the basis of the original vision,and new media technology,help the brand to carry out publicity,spread the brand’s own concept,create a set of cultural language system suitable for the brand itself,and design the logo,visual image,behavior,service and other aspects of the impression system in line with the brand concept.In this paper,based on the specific tourist attractions of Pengze "Longgong cave",by using the methods of on-the-spot investigation and analysis,literature research,and induction and summary,firstly,through the collection and analysis of literature,the content of regional characteristics and culture at home and abroad,as well as the design of Tourism brand image in different countries and regions are analyzed,and combined with the relevant literature and cases,the current China The research results of regional characteristic culture and tourism visual system are summarized,summarized and analyzed at home and abroad;secondly,combining with the characteristics of local culture and national customs,the paper puts forward the positioning of the visual image of the "Dragon Palace cave" tourist attraction,and puts forward the specific brand image of the "Dragon Palace cave" tourist attraction,aiming at how to integrate the regional cultural characteristics into the actual design projects Finally,from the perspective of visual communication,the paper discusses the basic principles and methods of the integration of brand image and regional culture,and applies them to the shaping of brand visual image recognition system.To build the popularity of the brand image of "longgongdong" tourist attraction and the awareness of consumers to the brand image,highlight the core value of the research on the design of regional characteristic tourism brand image,promote the sustainable development of regional economy,better carry forward and inherit the regional culture,emphasize its brand advantages and characteristics,and promote the development of regional tourism.