Application Of Regional Cultural Elements In Brand Image Design

Under the environment of China's social and economic development,the shaping of the city image has become a precondition for the development of the city,and has attracted more and more attention.The urban exhibition hall is the product of the social development.It is an important window to publicize the city and interpret the city.It is an important place for the city to attract investment and exchange government affairs.Taking the combination of regional culture and modern design concept as the breakthrough point,it is a forward-looking thinking of the future development of the city's image.Taking the Jining city exhibition hall as an example,this paper takes the regional culture of Jining as the foundation,integrates modern design thinking,and takes the urban development as the guidance,and carries out the design research.In the course of this study,through in-depth study and field investigation of Jining culture,the future development trend of Jining and the context of cultural heritage of Jining are understood,which provides the source and direction for the design and research,reflecting the development concept of "the hometown of Kong Meng,the capital of the canal and the cultural journey" for the city..Through the analysis of the regional cultural elements,a brief overview of the cultural elements is carried out and applied to the actual cases.The regional cultural elements of Jining are displayed through the design language,so that people can further increase the impression of the city through the experience and understanding of the exhibition hall.The full text has four chapters,the first chapter: the main exposition of the research background,purpose,significance and innovation points;the second chapter:the meaning,characteristics,functions and development status of regional cultural elements are summarized;the third chapter is the focus of this study: take the image design of the exhibition hall of jiing city as an example.The application of regional cultural elements in brand image design is summarized and summarized.The fourth chapter is the conclusion of this article.In a word,in order to make the exhibition design of the exhibition hall with distinctive city characteristics and have more important significance to the development of the city economy,it is necessary to think about the design from the angle of culture and artistry to make the city brand image better with people and environment,show the unique charm of image and improve the popularity of the city.On the basis of regional culture,the city brand image has become the unique regional characteristics of the city brand,so that more people can understand the city,and the city can also be further developed.