Research On The Familyization Of Jian Shui Purple Pottery Production

Production familyization is a focus of cultural anthropology research.The family-oriented production of Jianshui Zitao takes blood and kin as a tie,Zitao production as a livelihood,and family as the base point to integrate production and life,with the basic goal of improving survival status and inheriting the Zitao culture,promoting the resources of Zitao production Configuration and organization optimization are to a certain extent conducive to the creative inheritance and innovative development of Zitao’s traditional craft culture.This article focuses on the origin,changes and development of the family production of Zishui in Jianshui.By analyzing the survival basis and production methods of the family of Zishui in Jianshui,the characteristics and significance of the family of production in Zishui are shown,which shows that the family of production in Zishui is present.The cultural connotation and social value of the production and management process of Jianshui Zitao.The production of family runs through the whole process of production development of Jianshui Zitao.Since the Ming dynasty,production and family methods have played an important role in the development of Jianshui Zitao,laying the foundation for the rapid development of Jianshui Zitao.During the period from the end of Ming Dynasty and the beginning of Qing Dynasty to the period of reform and opening up,due to the influence of various factors,such as system reform and market changes,the way of producing and family-oriented production has declined in Jianshui Zitao.After the reform and opening up,under the influence of positive factors such as economic reforms,changes in demand,and government support,family production has played an important role as the production and management mode of Jianshui Zitao.The family-oriented production of Jianshui Zitao has the foundations of economy,culture,science and technology,and government.The good development of the cultural economy has provided economic capital for the production families of JianshuiZitao,which has expanded and stimulated the public’s consumption concepts and psychological needs.The development of science and technology has provided new channels for inheritance and promotion of production families,improved production efficiency,and reduced labor costs.The policies and regulations issued by the Jianshui County Government and relevant departments have promoted and regulated the healthy development of the Jianshui Zitao market.The production family’s own demand for spiritual culture and human relations is also the internal driving force for the development of the family-oriented development of Jianshui Zitao.The family production of Jianshui Zitao started in Wanyao Village.After undergoing socialist handicraft transformation,state-owned enterprise management,collective production,and reform and opening up,the family production of Jianshui Zitao has become the contemporary production and management mode of Jianshui Zitao.Some families can realize the transformation of economic capital through the production and sales of Zitao.They can increase the market price of products by improving production technologies,innovating product types,and increasing cultural connotation.They can obtain economic benefits and accumulate family economic capital.The production family mode can be transformed into production culture,providing cultural consumption and cultural experience,while digging the potential cultural resources of Zitao family,transforming and using them,and enhancing the cultural connotation of Zitao products,is a way to realize family cultural capital.The conversion of social capital is mainly achieved through the network collection of interpersonal communication among family members.These three types of capital can be converted to each other.The family characteristics of Zitao production mainly include: close to life,close to human nature,close connection between production and life,strong human touch between family members;moderate participation,independent production,low-cost,low-risk investment in Zitao production and management;Zi With their autonomy,the Tao family can take responsibility for itself,bear its own profits and losses,fully utilize its innovation potential,and participate in or withdraw from market competition in itsown production;the market economy at the macro level provides development opportunities for the micro family production units.With the support of Zitao,the family production of Zitao actively caters for modern marketing methods and participates in market competition;the cooperation relationship is stable and full use of human resources;it helps the succession of Zitao craftsmanship and family education,and stimulates the enthusiasm of Zitao craftsmen to create production.It is the positive role of Zitao production family.It is undeniable that the loose management evaluation system,the current situation and the serious homogeneity of products are the negative factors for the family production of Zitao.The family production of purple pottery still has many meanings in the contemporary era: through the blood,marriage,and kinship of family members,the process of purple pottery craftsmanship will continue to be inherited from generation to generation in the family production and life;the development and growth of the purple pottery industry,Disseminate the cultural and spiritual meanings contained in Zitao products through production and sales to generate cultural influence and enhance the cultural self-confidence of family production units;through the sale of Zitao products,realize the right to economic income,accumulate family economic capital,and enhance families Material standard of living.In the production process,to meet the spiritual and cultural needs of family members and achieve family cultural needs.On this basis,the family members ’ right to education should be improved,and the family’s cultural consumption level and consumption level should be improved and upgraded,from focusing on material consumption to focusing on spiritual and cultural consumption.At the same time,the promotion of employment and entrepreneurship rate has promoted the development of related industries such as cultural tourism,leisure and tourism industries.Jianshui Zitao’s production family should actively meet the development trend of the country’s macro level,take advantage of the preferential policies of relevant government departments,actively understand the industry dynamics and market information,make full use of the flexibility and organization of production family,andmake use of the family approach Advantages,pay attention to the inheritance and innovation of purple pottery craftsmanship,promote the effective coordination of family production and market demand,produce marketable innovative products,and realize the new era significance under the modernization situation.