Research On Symbolic Communication Of The Short Handcraft Video Of Intangible Cultural Heritage In "Douyin"

In recent years,with the rapid development of mobile Internet,the popularization of smart phones and the promotion and application of big data technology,diversified information media continue to upgrade and innovate,injecting new power into the development of the media field.The emergence of mobile short video has a profound impact on the development process of the media field.In September 2016,Douyin was on the line.In many short video application markets,the rapid rise of the unexpected winner as a black horse in the vertical subdivision of mobile short video has influenced the way of information dissemination and the change of people’s daily behavior in all walks of life in the society.Douyin,a traditional handicraft culture belonging to the category of intangible cultural heritage,is also developing with new vitality,reproducing the cultural charm of traditional handicrafts and promoting the sustainable development of handicrafts culture under the continuous influence of Douyin.From the perspective of Semiotics,based on Pearce’s theory of semiotics,this paper analyzes and studies the symbol propagation of the short handcraft video of "non heritage" in "Douyin" Among them,the "intangible heritage" handicraft culture inheritance account is located in the "vibrato".The activity accounts for the higher,the larger representative account,"the master of oil paper umbrella(Qi Ren Jiang Xin)",is the object of study.The specific content of the Douyin transmission in the short video of the oil paper umbrella master(Qi Ren Jiang Xin)is analyzed in detail,so as to pass the symbol of the short video of the oil paper umbrella master(Qi Ren Jiang Xin).Communication research adds a new research perspective to semiotics,which has some theoretical reference significance for communication semiotics and the protection theory of "intangible cultural heritage" handicraft culture,and also for the actual "intangible cultural heritage" handicraft short video communication and "intangible cultural heritage" handicraft culture inheritance work,The full play of short video communication function and the promotion of the sustainable development of traditional culture in a wider range provide some practical reference value.In the research,literature analysis method and case study method run through the whole article,mainly from four aspects.First of all,the relevant concepts and development in this paper are combed;secondly,the symbol communication of master oiled paper umbrella short video is analyzed in detail,that is,from the five levels of symbol communication subject,symbol communication text,symbol code,symbol communication media and symbol communication significance,which is also the key content of this paper;and then,the influencing factors of the symbolic transmission of "non-heritage" handicraft short video in "Douyin" are expounded.Finally,it is found through research Summarize the problems of symbol propagation of the "non-heritage" handicraft short video in "Douyin",and think about how to give full play to the media function and put forward specific optimization suggestions.