Research On Short Video Communication Of Intangible Cultural Heritage

As an important part of China’s excellent traditional culture,intangible cultural heritage,under the background of the new era,is necessary to bear the cultural mission entrusted by The Times,play the spiritual leading role of intangible cultural heritage,and promote the foreign exchange and dissemination of China’s culture.However,China’s intangible cultural heritage protection and dissemination has been facing many challenges and difficulties,the present situation of inheritance and dissemination urgently needs to be changed.However,the arrival of new media era and the rise of short video communication methods provide new channels and directions for the protection and dissemination of intangible cultural heritage,and the medium form of short video brings unprecedented opportunities for the development of intangible cultural heritage.Through a short video transmission non-material cultural heritage,can expand the scope of the spread of non-material cultural heritage,promote young group focus on intangible cultural heritage and love,drive the economic development of the intangible,short video platform of intangible content can also act as intangible video database,to a certain extent over is the spread of material culture heritage.Through participatory observation method,in-depth interview method,case analysis method and literature analysis method,the author conducted a detailed investigation and research on the transmission of intangible cultural heritage on the short video platform.The first part of this paper mainly analyzed the current transmission status of the short video of intangible cultural heritage in China,and summarized the transmission characteristics of the short video of intangible cultural heritage.Paper in the second part,the author use relevant theories on motivation of intangible carry short video transmission is analyzed,and the communication content,communication channels,object,main body and the effect of five aspects: the intangible elements of a short video transmission was analyzed,and the practice for the spread of intangible short video to lay a solid foundation.The third part of this paper,on the basis of in-depth understanding of the short video communication industry of intangible cultural heritage,analyzes and summarizes the problems in the process of the short video communication of intangible cultural heritage and the reasons behind them.Finally,in view of the intangible problems arising from the short video in the communication process,through the excellent intangible short video communications experience for reference,in this paper,the fourth part puts forward the intangible short video transmission and the development path,provides the intangible heritage and dissemination of practicality strong guidance,in order to through the joint efforts of academia and industry,promote the intangible short video transmission,improve the dissemination effect of short videos of intangible cultural heritage.