Research And Application Of The Visual Image Design Of Guanzhong Folk Art Museum

With the steady improvement of the national economic level,people’s material life has also been improved,and their demand for spiritual life is also getting higher and higher.Countries has always given prominence to protect traditional history and culture,especially after the party’s 18th,further strengthen the protection of traditional history and culture industry,classic folk,folk culture is a part of the Chinese traditional culture,inheriting the excellent folk culture is our responsibility,and the main place for the spread of folk culture is given priority to with all kinds of folk museum.China’s vast territory,there are 56 ethnic groups,each ethnic group has different folk custom,in different places,the folk custom is different,the local folk museum will present the characteristics of their own,the folk custom museum is of great importance in different parts of the regional culture disseminator,its theme more targeted,in order to let more prominent feature of unique folk custom museum,which requires the brand visual image design way of import.Use of visual image design technique,based on the unique folk culture of folk custom museum element,make the more distinctive folk museum on the visual language,achieve a better effect,let people in the folk custom museum can not only gain a certain cultural knowledge,but also can experience into the atmosphere of that kind of spirit to meet folk museum.This paper explores the application of folk culture in the visual image design of folk museum and provides a useful reference for the research and practice of visual image design of folk museum in the future.This topic in-depth analysis was carried out on the characteristics of folk custom museum,to the guanzhong folk art museum in the research and application of visual image design as the goal,aims to build a brand image,the guanzhong folk art museum fully reflect the museum features,explore the guanzhong folk connotation,attract more public,let more people understand the guanzhong folk culture,promote the spread and development of folk culture in guanzhong region,but also help the museum of competitiveness in the industry.