A Comparative Study Of Visual Elements In Contemporary Poster Design Between China And Japan

Poster art has a development history of more than one hundred years since its birth.The research on poster design has become an open subject with the breadth and depth of The Times.Based on the four visual elements of "text","graphics","color" and "layout",the author analyzes the expression form of poster design,so as to conduct a systematic study of Chinese and Japanese poster design.This paper mainly discusses from the following six aspects:The first chapter systematically summarizes the research status of poster design,and expounds the purpose,significance,content and method of the research,as well as the innovation points of the paper.The second chapter analyzes the development process of Chinese and Japanese posters,looks at the present from the history,and explores the differences in the development of Chinese and Japanese poster design from the development history of China and Japan.The third chapter,through the combination of pictures and pictures,sorts out and summarizes the creative expression techniques of visual elements in the excellent poster design of China and Japan,and emphasizes the important role of expression techniques in poster design.The fourth chapter is the main part of the paper,focusing on the in-depth analysis of the Chinese and Japanese poster design from the perspective of text,graphics,color and layout,and the comparative study of the visual elements in the Chinese and Japanese poster design.On the basis of systematic analysis of visual elements,the fifth chapter explores the root of consciousness at a deeper level,and analyzes the common characteristics of visual elements in poster design between China and Japan from three aspects:culture,times and nationality.The sixth chapter discusses the inspiration of Japanese traditional aesthetics to Chinese poster design,seeks for the future development direction of Chinese poster design in a better way,forms the design language form of "Chinese style",and then has a clearer cognition of Chinese traditional cultural elements.Research shows that for the application of visual elements in poster design,China should not be limited to traditional visual symbols,nor should it stay in the surface form of these visual symbols,but should dig deep into the cultural roots behind such symbols,and further show the style of Chinese poster design.