The Cultural Connotation Of The Visual Elements Of Traditional Chinese Medicine In Sign And Symbol

Chinese traditional recruitment is one of the components of Chinese commercialfolk culture and national traditional visual arts.Traditional recruitment is made up ofelements that are accepted by the public and embody common psychologicalcharacteristics,cultural spirit and valuable pursuit of visual images,symbols andcustoms and habits.The form is easy to understand,the modeling image has thecharacteristic that can let the consumer intuitively receive the information of thebusinessman,reach to attract the customer,and attract the purpose of the business.Asa kind of folk commercial culture and art form with specific social functions,Chinesetraditional recruitment has demonstrated its distinctive national character and a stronginheritance of characteristics.As one of China's traditional recruit,it recruits and hasrich cultural connotation of traditional Chinese medicine of which each recruits andpresents a visual elements of traditional Chinese medicine which is gradually formedduring the course of the development of traditional Chinese medicine for thousands ofyears,it conveys a deeper cultural connotation and aesthetic value of traditionalChinese medicine.With the strong development of China,the development of societyand the enhancement of the protection of traditional culture,traditional Chinesemedicine has become more and more concerned,and its commercial value is alsovalued.In the process of the development of the Chinese medicine culture,the visualelement symbol with Chinese traditional cultural characteristics has been formed,andthese visual element symbols are reflected in the traditional Chinese medicine.Forexample:big shoes of red paper,eyes,gourds,yin-yang fish,bell rings,etc.Thetraditional medicine shops named are tongrentang plaque,huqingyutang plaque andso on;There are also some words related to story legends such as wood fan,gourd,apricot,orange well,etc.,which can represent the symbol of the visual elements ofTCM,which contains rich cultural connotations.This refers that the visual elements constituting the basic unit of the visualimage,is to convey the visual language of abstract and representational symbols andtheir relations,which is an important tool of human acceptance and conveys visualinformation and media,people through the visual elements can grasp and understand the material world and the changes of human civilization and the development of theinformation.The visual element symbol of traditional Chinese medicine is thetraditional cultural characteristic of Chinese traditional culture,which can representthe traditional Chinese medicine culture.History is the accumulation of culture,traditional Chinese medicine has a history of thousands of years,and the visualelements in the recruitment of traditional Chinese medicine contain the accumulationof thousands of years of history and culture,with profound cultural connotations.Itsvisual element is representative,its striking visual element characteristic is the mosteasy to be remembered by the masses,which makes the personal object plain in textand clear at a glance,to make the customer resonate with the recruit and visualelements.With the continuous improvement of China's comprehensive national strength,China's international status has improved significantly.The national attention totraditional culture is increasing higher and higher.The culture of Chinese medicinenot only has traditional symbolic significance and realistic significance of treatment,but also it attracts the attention of more and more people.The culture of traditionalChinese medicine is an important part of China's traditional culture.TraditionalChinese medicine has its unique expression and its visual elements fully embody anddisseminate the cultural connotations of Chinese medicine culture and harmony withnature.In the design of modern medicine,it makes full use of traditional Chinesemedicine for the visual elements,and makes the art design of modern medicine andtraditional medicine combined with classic images,this inheritance has been practicedfor thousands of years which practices the medicine of saving their emotions,toexpress the connotation of the healer kung,makes the design of modern medicinemore of the transmission of cultural life,aesthetic meaning and value,so as to achievegood publicity effect and have a greater social benefit.