Ethical Research On Internet Hot Words In China

With the popularity of the Internet and the development of information technology,information communication is convenient and fast,people’s ability to process and exchange all kinds of information has been greatly improved,and the public’s participation in social events and hot news comments has increased.In addition,with the unprecedented development of Internet media,freedom of speech is endowed with new ways of expression in the Internet era,and netizens are free to express their opinions according to their own wishes.In this environment,Internet buzzwords focusing on social public opinion events emerge as the times require.There are two sides to everything.Some Internet buzzwords are positive,carrying forward the positive energy of the society and leading the good moral trend of the society.Some Internet buzzwords are negative and vulgar,which corrode some netizens’ thoughts,weaken people’s ability of value judgment and hinder the construction of harmonious ethical environment.It is necessary to treat network hot words objectively,find the connection between network hot words and the literacy of its participants,and guide the healthy development of network hot words with ethics to build a harmonious network society in the new era.This paper is divided into the introduction and four parts of the content of the network hot word ethics of scientific and systematic analysis.The introduction describes the source of topic selection,theoretical and practical significance,domestic and foreign research results,research methods and innovation of Internet hot words in China.In the second part,the basic concept and generation background of network hot words are discussed.Secondly,the types and characteristics of network hot words are introduced,which shows that network hot words are moral keywords objectively existing in the era of big data.The third part analyzes the ethical basis of Chinese Internet hot words from the perspective of real society,internet society and human nature,pointing out that the development of Internet hot words is closely related to ethics.The ethical basis of the real society is as follows: the inheritance of people’s livelihood thought,the transcendence of etiquette and custom,the guidance of multiple values,and the duality of economic development;The ethical basis of network society includes:the enhancement of network subject consciousness,the standardization of network communication,and the interactive transformation of "real person" and "virtual person";from the perspective of human nature,the source of ethical thought is analyzed from the sense of justice,spectator psychology and compassion.The fourth part focuses on the reflection of social phenomena and moral conditions by Internet hot words.It clarifies that positive Internet hot words promote selflessness,thrift and other ethical concepts,while negative Internet hot words expose social and ethical problems such as alienation of public power,lack of honesty and weakening of interpersonal relationship.The fifth part focuses on the analysis of the feasibility and necessity of ethics guiding network hot words.Based on the social ethical problems proposed in the fourth part,the paper gives detailed and scientific solutions,including: clarifying ethical principles,improving ethical norms,purifying ethical environment,strengthening ethical education,etc.Using ethics to guide the development of Internet hot words,on the one hand,improves the moral quality of netizens,on the other hand,promotes social righteousness,and helps the construction of socialist core values in the new era.