Research On Visual Communication Of New Media Animation

Leonardo da Vinci once said: "the closest sensory response to the senses is the fastest,and that’s the head of vision,all senses." Watching is one of the essential ways of our lives.The occurrence of watching behavior is ubiquitous in our daily life.With the upgrading of new media technology and the change of media,the media has changed greatly.The same visual information communication technology is constantly updated,developed and applied.Visual communication of new media animation is a process of developing and applying visual visualization information such as color,shape and dynamic of image through new media technology,which is based on the visual communication activities of specific design purpose,and is communicated to the audience and has an impact on the audience.The interactive,immersive,virtual,image information and sharing characteristics of the new media animation visual communication process have different levels of visual experience in the process of communication.Diversified visual information has a multi-dimensional impact on the audience’s thinking,cognition,psychology and so on.On the one hand,the new media animation plays an important role in the audience’s acceptance of effective information.On the one hand,the novel style,friendly human-computer interaction and vivid and interesting new media animation eliminate the noise cognition of language and text in the process of communication;On the other hand,with the development of virtual reality technology and the improvement of network speed,new media animation will be presented to the public with more realistic visual image.The new media animation provides not only the visual experience of the plane,but the real 3D virtual world simulating reality.The interactive characteristics of the animation in the new media and the role of audience experience are emphasized,Therefore,there is a wider space for the research of visual communication of new media animation.Based on the theory of art and visual perception and audience’s use and satisfaction,this paper takes the new media animation of mobile network platform as the starting point,which is divided into five chapters.The introduction part introduces the research background,significance,research methods,literature review and innovation of this subject.The first chapter discusses the problems of new media animation and visual communication,and discusses and defines the development and connotation of new media animation,visual communication and visual communication.The second chapter discusses the visual communication composition of new media animation,and discusses the visual communication of new media animation from three aspects: elements,functions and levels of visual communication.The third chapter discusses the visual communication process and characteristics of the new media animation visual communication.Chapter four: the audience experience of visual communication of new media animation,through the analysis of the perception experience layer,structure experience layer and core experience layer of new media animation,shows the diversified visual information of new media animation.Based on the visual communication of new media software platform,visual elements are in the artistic aesthetic layer,creative narrative thinking,visual persuasion Visual perception and other aspects are multi-level and all-round blooming.The fifth chapter discusses the audience feedback effect and development trend of the new media animation visual communication,and has a new prospect for the development of the new media animation visual communication.Through the research on the visual communication composition,the process of visual communication,the experience of the audience,the presentation of visual elements in the visual communication,and the feedback of the visual communication effect of the audience,it provides value for the application of visual communication,and makes the development of new media animation visual communication have a guiding role in the future.