Study On The Visual Design Based On Jinan Spring Water

Jinan has been a famous historical and cultural city since ancient times.Jinan spring has become a business card to show the city’s characteristics to the world."Lotus on all sides,willow on three sides,a city of mountains and half a city of lakes" describes Jinan.Jinan spring has a long history,both urban development and folk customs are closely related to the spring,and eventually accumulated into a unique style in the world famous city.This topic will Jinan spring as the object of study,in-depth understanding of Jinan natural geography,spring causes,and related water element design status and visual analysis are summarized.This paper explains the origin and development of water pattern in visual expression in detail,and different patterns of water pattern will bring different feelings to people,which lays a foundation for the visual design of Jinan spring in the later period.This paper analyzes the current situation of Jinan spring design,and points out the problems that need to be solved in the process of Jinan spring design innovation and development.Starting from the relationship among Jinan spring,city and people,this paper uses the water pattern elements for reference to extract the design theme,modeling language and color elements needed in the visual design.At the same time,it follows the principles of abstract generalization,change unity and regional culture to systematically integrate the design of Jinan spring visual image,so as to improve the visual image and quality of Jinan spring as a whole.The simple linear graphic form is used to highlight the style characteristics and reflect the harmonious symbiotic relationship among city,spring and people.From the perspective of enjoying spring,loving spring and tasting spring,this paper presents "Jinan style happiness".This paper explores the relationship between spring and city,spring and citizens to express the uniqueness of Jinan spring,which is open,inclusive and intimate with citizens.