Application Of Linear Visual Elements In Catering Brand Design

With the continuous improvement of China’s international status,the rapid development of economy and culture,and the increasing pressure of market competition,the demand of consumers has developed from the simple purchase of goods to the spiritual level of consumption experience.People are constantly pursuing high-quality life experience,and all industries are facing the crisis of being eliminated every day.Food culture is an important part of our national life,If the related catering industry wants to develop sustainably and vigorously,brand image design is particularly important,especially for the time-honored brands in the catering industry.A large number of time-honored brands have problems such as lack of core selling points and visual memory.People no longer only pay attention to the simple food experience,but also pay more attention to the visual experience besides the dishes,which has risen from the previous "satiety" to the spiritual quality demand.The pluralistic era drives the development of cultural and creative product design,and some catering brand images are also facing the pressure of reform and innovation.Therefore,it is the key to take effective measures to enhance the innovation of brand image design and develop brand derivatives that conform to the current aesthetic and the product itself,which requires designers to inject creativity into the brand and fully tap the cultural connotation of the brand.Consider the psychological and emotional needs of consumers,make the image design of the brand plump up.In brand design,a good design work should not only convey the basic information,but also reflect the creativity of the work,so as to establish emotional connection with the audience.It is a kind of performance of interaction between design and audience,and the "line" is just the middle hub of interaction.Arnheim said: "it has become the simplest and most habitual technology for human psychology to express things with contour lines.",.It can be understood as simple line outline and other linear visual elements,which is in line with the audience’s psychological and emotional state.The expression of linear visual elements is extremely rich,it has a strong shape,aesthetic expression and the role of conveying feelings,like people with rich emotional color.In recent years,simple style design is popular,in which texture and texture constitute the key elements.Linear visual elements are related to it.It designs by refining brand information,which is simple but not simple.It can enhance consumers’ acceptance of the brand to a certain extent,which is in line with the new aesthetic of consumers in the Internet age.Therefore,this topic takes Jinan "straw bag bun shop" as an example,through the investigation and familiarity of the brand culture and background,excavates valuable information and applies it to the linear visual element design,so that the brand design can be more in line with the tonality of the brand itself and integrate with the brand culture,so as to enhance its brand design image,Let consumers taste the taste and experience its design style at the same time.