Research On Digital Creative Communication Of Chinese Traditional Village Culture

The traditional village is the cultural treasure of the Chinese nation and the important carrier of the excellent traditional culture of our country.Under the background of rural revitalization,the gradual recovery of traditional villages has become a realistic problem that has been paid much attention by all parties.Inheriting and developing Chinese traditional village culture is an urgent development demand to implement the strategy of rural revitalization,and the digital creative dissemination of traditional village culture is an important way to realize this demand.In the era of digital communication,based on the theory of media fusion,H5 has become a successful example of the application of media fusion theory because of its low communication cost,compatibility with multimedia information such as text,video and music,as well as powerful interactive and communication functions.Based on the support of H5 technology,there is a bright future for the digital creative communication of Chinese traditional village culture.This study takes Media Convergence and Transmedia Storytelling as the main theoretical tools.Taking the series of H5 works of "impression memory Tianpu Dawan" as an example,this paper studies the digital creative communication of Chinese traditional village culture,which aims to thoroughly show Chinese traditional village culture and promote the revitalization of the countryside.The digital creative communication of Chinese traditional village culture should break through the shackles of old thinking pattern,strengthen the ideas of innovation and creativity,multi-media and digital,users and services.Besides,through cultivating the content production carefully,stimulating the motivation of digital creative communication,digging deeply the historical and cultural resources,we can successfully tell and spread the good era-story of the traditional village.In the meantime,using digital technology to achieve the pattern innovation of traditional village culture communication,and attract users’ interest with the strongly visual expression,diversity form and interactive scene narrative of H5 communication.Most importantly,it is necessary to create the brand image,build a three-dimensional communication channel that integrates media platform and both online and offline,so as to achieve pattern innovation and effect in the digital creative communication of Chinese traditional village culture.The purpose of this paper is to provide theoretical and practical reference for the study of digital creative communication of Chinese traditional village culture.