Research On The Communication Value Of Zhenjiang Drum Music Culture From The Perspective Of Digital Media

In history,Zhenjiang is renowned as the "beautiful place south of the Yangtze River",with magnificent mountains and rivers and abundant human resources.The excellent geographical location and profound cultural deposits have left numerous folk arts with historical characteristics and the spirit of The Times in Zhenjiang.Zhenjiang drum music is the most popular representative of folk drum music in the south of Jiangsu Province,and it has the strongest characteristic of the south of the Yangtze River.Zhenjiang drum music has witnessed the ups and downs of the history of the ancient capital of Zhenjiang,highlighted the unique aesthetic taste of local people,and transmitted the exchange and collision of folk culture.However,with the rapid development of economic construction today,the loss of practical value of Zhenjiang drum music,the unitary inheritance mode and the isolation from the market have all vividly restored the predicament of Zhenjiang folk art culture represented by Zhenjiang drum music in the context of modernization.It is urgent to recognize the limitations of their own development,grasp the trend of cultural development in the new era,and update the survival mode under the market economy.In addition,digital media art,as a product of the joint effects of science and technology and aesthetic art,brings revolutionary innovations in cultural concepts,communication routes and display effects to traditional folk art with unique digital language and new media means that break through time and space.This paper takes Zhenjiang drum music culture as the main body of research,and puts it under the vision of digital media to search for and think about its communication value.Taking folk culture as a starting point,this paper uses individual cases to reflect the current situation of traditional folk art.This attempt not only opens another chapter of the more contemporary inheritance of Zhenjiang drum music,but also provides a certain theoretical basis and exploratory experience for the diversified and sustainable development of Zhenjiang folk art in the context of digital media in the future.