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Emotional Changes Of Potential Tourists Under The Corona Virus Disease

Posted on:2022-10-01Degree:MasterType:Thesis
Country:ChinaCandidate:Z M GaoFull Text:PDF
GTID:2505306500960499Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At the beginning of 2020,Coronavirus Disease 2019 broke out nationwide,becoming a major public health emergency with the fastest spread and the widest range of infections since the founding of New China.As one of the industries with the widest range,the most cross-regional and cross-industry collaboration,and the highest degree of interconnection on a global scale,the tourism industry is the most sensitive to changes in the external environment,and its ability to respond to public incidents is the most vulnerable,especially for public emergencies.Health incidents have the most profound impact on the sustainable development of tourism.In addition,due to the impact of the novel coronavirus pneumonia epidemic,the user scale of most online applications has increased significantly.Among them,Sina Weibo,as a new type of social network,is favored by grassroots users,celebrities,companies,and governments.By publishing texts,pictures,comments,videos and related personal information,leaving "footprints" on the Internet,these "footprints" can be stored and accumulated for a long time to form big data,and big data can become important data for research source.From the perspective of public response,this research uses Sina Weibo as a platform and uses programs such as Java and Python to obtain the content of blog posts published by potential tourists during the epidemic,the gender of the post,the time and location of the post,etc.,and the establishment of a sentiment vocabulary And the emotion analysis program analyzes its basic emotions and behavioral image changes during the epidemic,reveals the corresponding relationship between the two,and explores the emotional changes of potential tourists under the background of public health emergencies.This research is divided into seven parts: The first part is the introduction.This part mainly proposes the research background,purpose and significance of this research,and analyzes the research focus,difficulty and innovation.The second part is to sort out related concepts and theoretical foundations,which lays the theoretical foundation for this research.The third part is the research design part.It first defines the research field and the research hierarchy,and then introduces the data sources,including data collection methods and analysis methods.The fourth part is the identification of emotional characteristics of potential tourists.The construction of emotional vocabulary and emotional analysis program is the key to identifying emotional characteristics of potential tourists.The fifth part is a visual analysis of emotions and a summary of laws.This part mainly focuses on the visual analysis of the emotions of potential tourists in the context of the epidemic according to the two main lines of emotions and attitudes and behaviors and tendencies,from the four dimensions of time,space,theme,and gender.Summarize the emotional changes of potential tourists during the development of the epidemic.The sixth part is the formulation of relevant strategies to deal with the new crown pneumonia epidemic.It is mainly based on the laws of potential tourists’ emotional changes,and provides strategies and measures to deal with public health emergencies from the perspectives of the government,enterprises and tourists,in order to help the tourism industry overcome the difficulties.The seventh part is the research conclusions and prospects.This research has important theoretical and practical significance.From a theoretical point of view,the significance of this research includes: First,it provides a new research idea for social science research,and it is also a useful attempt to use online media to carry out social science research;second,it can enrich existing emotions on the one hand.On the other hand,it can also provide a method reference for subsequent research on emotional changes under specific events;third,this study interprets the behavior of potential tourists by analyzing emotional changes,which expands the research perspective for the study of tourist behavior.From a practical point of view,interpreting the emotions of potential tourists can not only provide researchers with new methods to understand the changes in the public’s mental state and behavior characteristics,but also provide a way for the government to understand people’s livelihood and listen to public opinions.In addition,taking timely measures to adjust it based on understanding public sentiment can alleviate public resentment or dissatisfaction and other negative emotions,prevent the occurrence of factors that affect social stability,and help solve some practical problems in the current society...
Keywords/Search Tags:Corona virus disease, Public health emergencies, Emotion, Potential tourists, Microblog
PDF Full Text Request
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