| Cultural posters are a port for cultural and spiritual communication between design and audience.How to transmit information effectively while maintain its long-term vitality and artistic appeal is a question which is worth considered.Through the combination of theoretical research and practical creation,the topic uses the visual semantics of cultural posters and the way of printing production as the starting point,analyzes the visual language and thinking consciousness of cultural poster design,and interprets the traditional hand-printing "technique" and "art." Structure.Focus on the analysis of the overlapping design path of cultural poster design and traditional hand-printing techniques,and uses this path as a guide to carry out a series of themed cultural poster creation practices.The article is divided into four parts.First,analyze the design semantics of cultural posters.Focusing on the construction of the visual language of cultural posters,it explores the functions and effects of graphic language,text language,color language,and layout design.According to the analysis of the era characteristics and artistic characteristics of cultural posters under different periods,regions and ethnic backgrounds,the thinking consciousness of cultural poster design is explained.Second,interpret the "technique" and "art" of traditional hand-printing.Refining and summarizing the beauty of texture,color and emotion after the collision and fusion of "knife" and "board","rhyme" and "ink",and "hand" and "paper".Third,construct a design path that overlaps cultural poster design and traditional hand-printing techniques.Through artistic cultural background,social cultural function and artistic value consciousness,comb the historical origin of the two.Combining the design semantics of cultural posters and the artistic characteristics of traditional hand-printing techniques,condensing the visual and psychological construction of the two overlapping designs.Fourth,take the traditional folk handicrafts of Tengchong City,Yunnan Province as the object of creation,and use the production methods of traditional hand-printing techniques to complete the creative practice of a series of cultural posters of "Hands Tengchong: Myths of the Years Haunting at the Fingertips".The language of knife carving and imprints,the coordination of points,lines and planes,and the symbolic and pluralistic artistic features of carving graphics of traditional handcrafts are used in "Hands Tengchong·The Legend of Emerald",``Hands Tengchong·Yaoyuan Soil "Tao","Hand Tengchong · Longitudinal and Longitudinal","Hand Tengchong · A Good Show","Hand Tengchong · Ancient Paper Tears" in the cultural poster design.Finally,the exploration of theory and practice are completed,and the subject research is considered and prospected. |
