| People are instinctively sensitive to visual information and get most of it by "seeing".With the help of video technology and media,visual images fill every corner of life and cook landscape feasts for the masses to eat.At this time,a large number of media attach importance to visual information emerged,public comments are one of the most representative.After more than two thousand years of wind and rain,Guangzhou,this historic city left a lot of precious monuments.The media landscape presented by Guangzhou monuments in public comments will influence the perception of monuments by many people,and will even affect the impression that Guangzhou leaves in people’s hearts.In order to understand the media landscape presented by Guangzhou monuments in the public reviews,this paper combines the media landscape theory,selects the current more popular and typical 9 Guangzhou monuments,and takes the netizen reviews of these 9 monuments in the public review as the research object.At the same time,with the 5w model as the research framework,the paper uses the literature method,the content analysis method and the comparative research method to carry on the macro and micro-finishing analysis of the review content.The study found that in terms of communication channels,the low entry threshold of the platform and the simple operation of the characteristics of convenient users to publish content,the points system stimulates users to more actively publish the evaluation of monuments;In terms of passers-by and recipients,users are happy to read and share the use of features to speed up the spread of historical reviews;In terms of dissemination of content,the graphic and lush long reviews make the monuments more intuitive image presented in front of the user;In terms of dissemination effect,the platform’s recommendation algorithm and wide range of dissemination make the content of the evaluation of monuments more exposed.In addition,the study also found that the existence of public comments platform review time is too long,lack of guidelines;Users pay too much attention to taking pictures "punching";The content of the dissemination of monuments does not match the monuments themselves;The recommended algorithm aggravates the problem of the spread effect of bad monument landscape.Many users to the monument is to take pictures and card,ignoring the historical culture of the monument,making the real meaning left to the world is difficult to achieve.In the long run,the stacking of such monument landscapes will trigger the pseudo-desire of the masses,intensify the consumption of symbols,make the history and culture of monuments difficult to pass on,and even make the masses from production to consumption,and even values will appear alienation phenomenon.The scholar Debo puts forward three strategies of drift,heterogeneousness and structure for the dismantling of landscape,combined with the present situation of the landscape of monuments,and can adopt three corresponding methods: returning to reality to understand monuments,denying and rebirth of monuments,and restoring the real environment of monuments.Of course,to change this situation,we can also start from the direct weaving of the media landscape of the three sides: public comments in the media to improve the historical and cultural introduction of attractions,adjust the review,reward and recommendation mechanism,stimulate users to shift their attention to the historical culture of monuments,thereby improving the quality of communication.Users take the initiative to improve the spiritual and cultural pursuit,avoid blind carding,detailed visits to monuments,and actively understand the connotation of monuments.The site side to increase the explanation services,hold thematic activities,improve the construction of historical facilities,so that visitors can better feel the charm of the monuments.In this way,I hope to improve the current media landscape of Guangzhou monuments,attract people to understand the history and culture of Guangzhou monuments,play the role of Guangzhou monuments on lingnan history and culture heritage. |
