Study On The Locality Of Product Image Design

“Locality” refers to the characteristics of special geographical location,spatial characteristics,and humanistic features in a certain field.These factors form specific attributes.Emphasis is placed on the fact that the things themselves are subordinate to the land they are in and the geographical and secular characteristics of the formation.If we use the meaning of the words and expressions of ancient Chinese culture to explain it,it is the continuation and inheritance of the Chinese people’s integration of heaven and man,the creation of the earth,and the natural heavenly thought for thousands of years.How to better inherit and carry forward the "local" culture in today’s rapid development of information technology is an important issue to be solved in the design industry at this stage.The research in this paper is mainly designed for the drunken natural wine industry’s "Drunken Natural" brand wine.The drunk natural wine industry is actually a small workshop in the remote small towns of Yunnan,adhering to the "natural,no added,original ecology" The production concept has always followed the manual production of small workshops.The wines produced by them have the characteristics of mellow,musky and prominent sauce.“Grounding gas” is a very accurate definition for it,and it is also the most A corporate culture with characteristics.China is a multi-ethnic country,and each region and every ethnic group has extremely distinctive characteristics.Yunnan is a concentrated area of ??ethnic minorities.Its cultural personality is very obvious.Our understanding of Yunnan always has a mysterious color.The drunken natural wine industry is born in such a cultural background,which is its unique product advantage.We should explore Its local culture and geographical characteristics strengthen the research of “ locality ” of products.Studies have shown that Yunjiu is still less than satisfactory in terms of influence on Sichuan wine,noble wine and Su wine.Why Yunnan Province has so many rich and exciting wine cultures,but it does not appear in the nationally renowned brands.To trace the reason,the lack of regional wine culture in Yunnan wine industry is not the lack of unique regional wine brand culture.At present,China’s liquor market enterprises are gradually saturated,and competition is becoming increasingly fierce.People no longer pursue the external forms of product design,but begin to pay attention to the cultural heritage contained in enterprises and brands,and to convey the individual characteristics of ethnic and brand culture.With the development of society,more and more people have increased their awareness of self-recognition of culture.The “ locality ” culture of integrating grounding has become an inevitable trend in the development of product image design.The product image is a way for consumers to directly understand the product,which is also a mirror to highlight the local characteristics.To a certain extent,excellent "local" product image design can be synonymous with a place,and also a symbol of a place,highlighting the unique local customs,representing a soil and water,but also as a local human and natural characteristics.The carrier is then derived as an economic source for a region.The article is used to write small and big.First of all,the author mainly conducts in-depth research on the product design of “ locality ”,in order to let people understand the knowledge point of “ locality ” product image design,and pay attention to it,according to sustainable The concept of development.Secondly,analyze the design elements that embody the characteristics of “locality”.On the basis of these product image design,it highlights the importance of“locality” product image design,further inherits local cultural characteristics,and at the same time demonstrates excellent corporate spirit,which can enhance the influence of drunk natural wine products.Promote the local wine culture and carry forward the unique regional culture of Yunnan in a more comprehensive way.On the one hand,it can stimulate local economic development and benefit one side;on the other hand,it can also be used as a carrier to establish a good corporate image.Finally,taking the product image design of "Drunken Natural" wine industry as an example,focusing on the application of its "locality",through the in-depth investigation of Yunnan local liquor companies,using the form of questionnaires,The status quo and problems of the product design of "Natural" are summarized and analyzed,and then the advantages and characteristics of the "locality" of the image design of Yunnan "Drunken Natural" wine products are summarized.