Research On The Creative Design Of The Visual Image Of The "light Catering" Brand Under The Experience Economy

Since the reform and opening up,economic development has been rapid,people's living standards have improved,and consumers' requirements for catering are also gradually improving.Nowadays,people are not only pursuing full food,but also paying more attention to the health of food,brand reputation,dining environment,personalized experience and quality service.With the fast-paced life,the traditional heavy catering of big fish and big meat can no longer attract consumers for queuing and waiting for meals.Instead,the traditional heavy catering of big fish and big meat pursues a healthy,light,fashionable and green "light catering" lifestyle under the experience economy.As a brand-new dietary concept,the delicious drinks provided by "light catering" are mostly simple,fast and consumers.Without waiting too long in line,you can pack and take away food,which is suitable for the rhythm of life of contemporary young people."Light catering" not only satisfies the problem of people's satiety,but also brings consumers a new experience,a new visual image,a new consumption concept,which is very popular with contemporary young people.With the improvement of the quality of life,people's aesthetic concepts have also been improved,and the requirements for catering have become higher and higher,not only to meet the visual aesthetics but also to eat culture,which leads to the increasingly fierce competition of catering brands.Only by having a good brand image can we stand out from the competition,brand image is very important for any enterprise.In this paper,the visual image design of light catering and brand under the experience economy is studied by element extraction and innovative design.At the same time,under this background,the visual image of light catering brand is fully designed and studied,and relevant data and industry development are collected to provide a certain theoretical and practical basis.