Research On Fans In Art Activities From The Perspective Of New Media

As for the definition of fan group,the term "fans" is a foreign word,derived from the transliteration of the English "FANS",which refers to "active and enthusiastic admirers and followers." In the era of new media,as the most active audience in the cultural,entertainment and art market,fan groups determine the artistic path and artistic value of art objects(star artists)in some respects.They are also used by brokerage companies and event organizers in the art market.Under the promotion of intermediaries,they actively participate in the growth and image creation of celebrities.On the other hand,fans are also active text creators in the art market,influencing the creation and consumption links in the art environment,and in the process of art dissemination,they have in-depth interaction with the Internet media,prompting new art forms The development and formation of China has also promoted the prosperity of my country’s cultural and entertainment industry.Taking the new media era as the background,this article chooses the fan group in the cultural and entertainment industry as the research object,and regards it as the most active audience group in the art market,starting from the perspective of finding their behavior characteristics,using case analysis,using virtual ethnography and other research methods,in-depth analysis and reflection on the behavior characteristics of fans in art activities.The paper consists of three chapters.The first chapter sketch the development of fans from the perspective of new media,and from the social environment summed up the reasons for the formation of fan groups,and the combination of ideology and art market,communication and art.The theory analyzes the influence of media evolution on the development of fans in detail.The second chapter is the key part of this paper.Through the observation and research on the online and offline behaviors of the fan groups in art activities,it uses the theories of art,sociology and other disciplines as the framework to explain the art in the era of new media.The organization construction distinguishing feature of fans group and its influence on the external world.The third chapter is based on the research of the first two chapters,giving instructive opinions and experience summaries,combining specific real-time hotspots and typical events to give a detailed discussion on the problems arising from fan group activities,and aiming at the problems that appear in the fan group.The problem gives reasonable concrete measures to solve the problem.Through the behavioral research of fan groups in art activities in the new media environment.It is found that the internal acquisition mechanism of fans group and the behavioral characteristics of consumption and production link.With the growth of the fans,in the artistic activities of the cultural and entertainment market.One side fans reveal their value and promote the development of cultural show business.On the other hand,the lack of relevant management also contributed to the deterioration of the show business.It brings a series of problems.Through combing the behavioral characteristics of fan groups in art activities,looking for its internal development rules and influences on the outside world,From the perspective of new media,this paper summarizes the positive and negative effects of fans on the development of social environment,hoping to build a good make some contributions to the cultural,entertainment and artistic environment.