Research On The Design And Empowerment Of Agricultural Products Brands Under The Background Of Rural Revitalization

In the era of economic globalization,all industries need to have the spirit of advancing with the times.As a large agricultural country,the same is true for my country’s agricultural development.In the No.1 document issued by the Party Central Committee in 2021,“the nation must be rejuvenated,the village must be rejuvenated”,focusing on the development of characteristic agriculture and the creation of strong local agricultural products brands.Rural revitalization needs to be supported by industrial revitalization,and rural industries also need innovative designs to provide power.The branding of agricultural products will also usher in a new development opportunity.However,in the process of agricultural product brand building,problems such as serious homogeneity of agricultural product brands,single brand visual design,and lagging communication media have gradually emerged.This makes us think about how to effectively promote the upgrading of agricultural products industry through innovative design,and how to inject new vitality into agricultural product brands under the background of the great era of rural revitalization.At the same time,in the face of changes in the consumer environment and consumer psychology,how to create a humanistic and regional agricultural product brand has also become an urgent problem to be solved.This article mainly studies,analyzes and organizes the domestic and foreign related agricultural product brand innovation design literature,expounds the related theoretical knowledge of agricultural product brand innovation design,researches and deeply analyzes the current situation and practice of domestic and foreign agricultural product brand development,and proposes Chinese agricultural product brand Some problems that may exist in development.Secondly,combined with detailed excellent case analysis,summarized the innovative design ideas of agricultural products brand,starting with visual innovation design,the participation of villagers in the production area and new media communication as the starting point and discussing it,and empowering the new vitality of agricultural product brands with innovative design.Finally,through the above research,take the sweet potato brand design practice in Zhangkeng Village,Ninghai County as an example,make corresponding innovative design plans from brand visual design,packaging design,etc.,to improve the brand’s market competitiveness and brand awareness,and promote local cultural development.Communication and development.