A Study On Health Communication In Health Monthly(1928-1943)

Shanghai was one of the earliest cities in China that started modernization,and it was also one of the first cities to start the construction of public health system.Health Monthly was a health communication publication sponsored and issued by the Shanghai Municipal Health Bureau in 1928.Although the current situation has changed and the two parties have alternated,the publication history spanned 15 years.The Health Monthly,which has experienced two suspensions and two resumptions,has its unique value.We know that the media is not only a carrier of information dissemination,but also an important tool for recording social changes.As a government-sponsored publication,in addition to popularizing medical knowledge,conveying health concepts,and conveying government management bulletins,Health Monthly has also become a tool for the ruling party to propagate its ideology,and has an important role in understanding the relationship between health communication and ideology.Therefore,the research of this text takes the dissemination text of Health Monthly as the main body of research,sorting out,classifying and summarizing it in stages,showing that the main body,content and ideology of this publication are influenced by different political leaders and ideologies in different periods.From 1928 to 1930,health communication showed strong official colors,and the use of ideological propaganda in health communication began to sprout.From 1934 to 1937,the main body of Health Monthly gradually became popular,the content gradually popularized,the perspective gradually became popular,the public color of health communication was strong,and the relationship between health communication and ideology became closer and deeper.From 1942 to 1943,when Shanghai fell,the Health Monthly led by the pseudo-government showed a strong colonial color.Health communication gradually gave way to ideological propaganda.Although it has experienced two suspensions and resumptions of publication for different reasons,as a government-sponsored health publication,the health dissemination of Health Monthly has always been closely entangled with the history of ideological propaganda.The task of health communication is not only to spread health knowledge and guide healthy behaviors,but also to take the responsibility of propagating one’s own ideology and combating hostile ideologies.The ruling party promotes ideology through the health dissemination of Health Monthly,and at the same time mobilizes the public to participate in the construction of health undertakings through the implantation of ideology.Although this period of history is gone,the relationship between the popularization of knowledge and ideology revealed in it is worthy of our thinking.The mass media should construct a healthy communication system based on the popularization of knowledge,while at the same time propagating its own ideology subtly.More importantly,in the face of major public health incidents,we must pay more attention to the stability and consolidation of ideology,not just passive knowledge popularization,but also as an opportunity to consolidate and stabilize ideology.