Research Marketing Strategy Optimization Of TYC City Commercial Complex In Baoji City

With the development of the city,the multi-functional and complex nature of the city’s commercial complex makes it an important place for people to consume shopping and entertainment,which has a major pulling effect on the development of the local economy,and at the same time promotes the solution of local employment problems,drives the value of surrounding land to increase Urban value and quality of life.The urban commercial complex not only greatly enriches people’s lives,but also releases huge market potential.At the same time,the state has issued a series of policies that will work from both the supply and demand sides to continuously stimulate cultural and tourism consumption potential,guide cultural enterprises and tourism enterprises to innovate business models and marketing methods,encourage cultural consumption to be embedded in various consumption venues,and build integrated cultural and creative Shops,characteristic bookstores,small theaters,cultural and entertainment venues and other consumer gathering places have created a number of high-quality leisure streets and resort products with cultural tourism characteristics,and more actively developed new formats for cultural tourism consumption.As a large-scale urban commercial complex project in Baoji City,the urban commercial complex of XX has developed rapidly in recent years and has become a must-go for shopping,consumption and entertainment of Baoji citizens.There are many problems in a certain urban commercial complex project,such as single operation mode,inadequate brand publicity,unreasonable spatial layout,homogenization of competition,single operation mode,and comprehensive management dislocation.This article comprehensively analyzes and studies its operating environment,On this basis,formulate and implement corresponding marketing strategies for it to effectively promote the healthy and long-term development of commercial complex projects in certain cities.The thesis uses interview research and literature analysis and other research methods,based on relevant theories and practices,analyzes the internal and external operating environment facing the Sun City project,explains the current status of the Sun City project operation,existing problems and causes,and discusses the project The direction of marketing strategy optimization.Based on the marketing experience of excellent projects in the same industry and based on the 4C theory,it is proposed that the commercial complex in a certain city should target the specific consumer groups and the geographical environment,from the customer demand satisfaction strategy,the customer payment cost trade-off strategy,and the convenience of customer purchase Strategies,two-way communication and communication strategies to further innovate and optimize their marketing strategies in order to seize the competitive advantage in the consumer market and expand market share.