| This thesis,by means of close reading and comparative analysis of the text,studies the adaptation of "the Legend of White Snake" at present from the perspective of communication influence and modernity,taking "White Snake: the Legend Begins" and "White Snake·Love" as an example,how to create the box office and ratings myth and brand effect for in-depth analysis,in order to achieve the following purposes: first,from the reality,thinking of the reasons for the popularity of "White Snake: the Legend Begins" and "White Snake·Love";Second,theoretically,it provides the train of thought for the development of Chinese film and television adaptation text.The main contents of this thesis are: the spreading influence of the "White Snake:the Legend Begins" and "White Snake·Love" is manifested in: from the creation,the deconstruction,the character image,the narrative style;from the concept,the thought is free,the equal dialogue,the female pays attention."White Snake: the Legend Begins" and "White Snake·Love" spread the influence and the modernity enlightenment: artistic:unique;ideological profound;commercial:miracle.The contribution of this article: on the basis of analyzing the influence of the "White Snake: the Legend Begins" and "White Snake · Love",it reveals the entertainment style of the traditional cultural adaptation of the current film and television creation,and finds that the current film and television creation lacks the profound connotation and original spirit. |
