Research On The Design Of Digital Zodiac Postcard Based On AR

As a treasure of Chinese traditional culture,Chinese zodiac culture is a symbol of life that every Chinese has been carrying since birth,and postcard is a traditional way of communication in China.With the progress of society and the development of science and technology,traditional culture and traditional carriers have been strongly impacted,and traditional culture needs to continue to be passed down and spread in new ways in the new era.The title of this creation is "Research on Design of Digital Zodiac Postcard Based on AR".The main content is to redesign the image of the Zodiac through sorting out the folk customs and legends of the Zodiac,and combining with the expression of modern design.In addition,postcards are taken as the carrier to carry out creative practice with the theme of Zodiac culture,dynamically displaying through modern technology.According to this topic,first of all,we can understand the present situation of modern design and the status and cultural background of Chinese zodiac culture in the part of design demand report through consulting,combing and analyzing relevant literature and books.Then through network research,data collection and other ways,a target object for the digital zodiac postcards and age range is determined,the relevant application cases are analyzed,its image design,the combination of traditional and modern technology are summarized,and finally the design advantages are shown and experience is learned in form.In the part of theoretical research,firstly,the concept of AR technology and digital zodiac postcards is expounded.Secondly,the historical and cultural background,unique aesthetic value,folk stories and legends related to the zodiac are analyzed,and the key information is extracted for graphics.Furthermore,the application of the zodiac elements in modern design is analyzed to show that modern design techniques are one of the ways for the zodiac to continue to spread.Then,sort out the historical background and unique emotional expression of postcards to find out the feasibility of using postcards as the carrier of dynamic display of digital zodiac.Finally,it analyzes the present situation of the combination of AR technology and artistic creation,and the applicability of Chinese zodiac postcards based on AR technology.I hope that through the related concepts and sorting out the background,current situation and related contents of Zodiac,postcards and AR technology,we can find the design methods and artistic expressions that match the theory.In the practice report part,by refining the folk customs and legends behind the Zodiac,each Zodiac is endowed with its unique character,and the key elements are graphed with modern design techniques,so as to make up for the rigidity and oneness of the traditional Chinese Zodiac image.At last,it is expressed through the dynamic display of AR.Creation breaks the unity of traditional Chinese zodiac culture,redesigns the zodiac image through modern design combined with cultural connotation,and finally makes traditional Chinese zodiac culture and traditional carrier return to the public’s field of vision in a brand-new form through AR dynamic and vivid display.