Research On Interactive Creative Advertising Design Based On Mobile Terminal

With the rapid development of science and technology,performance enhancement of mobile intelligent devices,New Media which based on network and digital technology has begun to rise up.According to the rapid development of the advertising industry,New Media provides a more efficient way of communication.Its diverse advertising forms have a great impact on the traditional forms of advertising communication.With the promotion of new media,Advertising has added interactive technologies.At the same time,as a creative space,development carrier and release platform,Interactive advertisement has provided a new platform for advertising has been changed to interactive advertising within New Media environment.Spreading over all field,The rapid development of mobile terminal devices has broken the closure of traditional information transmission,slowly infiltrated into the behavior and habits of users,and changed the way users receive information.Under such circumstances,the advertising industry should explore more new ideas for development,continue to explore the creative expression of mobile interactive advertising,and maximize its communication value.This paper aims to explore the application of interactive-creative advertising in mobile terminals by the means of literature research,case study,content analysis and other research methods.Preliminary,the first step is to analyze the concept and characteristics of mobile Internet and explore the definition,characteristics and main forms of mobile terminal interactive advertising.The second step is to analyze and summarize the creativity performance and design strategy of mobile terminal interactive creative advertising based on mobile terminal.At the same time,exploring its existing problems,changing the design thinking,and finding the balance point.In conclusion,proposing ideas of how to skillfully realize the creative expression of interactive advertising in the design process and providing more innovations and breakthroughs of its diversified development.