Mobile Terminal H5 Advertising Interaction Design Research

As technology advances,changing and developing,mobile terminals for mobile to mobile new media,can be connectivity from communication tools into a multimedia terminal.H5 as the fifth generation of hypertext markup language,with the aid of mobile terminal a carrier,using its own technology,rapid forming the new development trend of advertising.H5 will Internet semantic,so as to better human and machine reading,to provide better support for a variety of media embedded at the same time,the way to spread to accept to interact.Various novel H5 design emerge in endlessly,such as mobile phones in all kinds of mobile terminal marketing opens up a new situation,is also relatively improve its page design requirements.Advertisement in H5 rapid development at the same time also has exposed many questions such as: page design problem of homogeneity,layout information crowded and low credibility.In view of the present H5 advertisement of these problems,this topic will explore how to grasp the H5 its technical characteristics,design and spread effectively.In this paper,five major parts: 1.Literature review(chapter one).Combing the research direction,research purpose and meaning,logic framework;2.The overview of the research object(chapter 2).Overview of H5 advertising related theory;3.Performance analysis(chapter 3).Combined with practical case analysis of H5 advertising interactive performance;4.The inductive method(chapter 4).Inductive H5 advertising interaction design principles and methods;5.Application research(chapter 5).Interactive design method is applied to the H5,and carries out the empirical research to the design subject.6.Summary(chapter 6).This topic make a summary and outlook.H5 advertising from simple graphic display type into a weak interaction to now the strong interactive page design,show rich H5 advertising forms more attractive to the user.Therefore,based on the electronic screen media page design more emphasis on "interactive".H5 page design should take advantage of the H5 its own technological advantage,using interactive format design,meet the personalized needs;Clever use of dynamic elements,avoid page homogeneity phenomenon;Reasonable use of hyperlinks,make the page information more easy to read;The use of H5 + scene,can increase user viscosity;H5 new media and traditional media fusion,can improve the credibility of the H5 advertising.At the same time with the trend of new media and traditional media fusion,mobile terminal H5 advertising can be more convenient for market positioning,targeted to send its information demand by consumers and related advertising content.Follow the principle of H5 interactive advertising page design,using the methods of interactive design,pay attention to the H5 advertising design of user experience,to provide rich diversification of information users,will be more desirable,and improve the efficiency of the H5 advertising.