The Application Of Traditional Meticulous Heavy-color Painting Techniques In Commercial Illustration

The aesthetics of traditional Chinese painting is frequently mentioned in our daily life.However,the aesthetics of traditional Chinese painting is too complicated to be described and interpreted in detail.Illustration has a long history in China,and is an important part of the history of Chinese painting.Nowadays,the public has an increasing demand for the aesthetics of traditional Chinese painting in their daily life,while the out-off-date painting themes have gradually faded away.Therefore,in order to seek more potential and possibilities of Chinese painting in the contemporary art,this paper explores the subject "the application of traditional meticulous heavy color painting techniques in commercial illustration".The branches of traditional Chinese painting techniques are various and complex,and there are many combinations of them.This situation makes it difficult for commercial illustrations to systematically classify the learning of traditional Chinese painting.By summarizing the line-drawing techniques,coloring techniques and commonly used elements in Chinese meticulous heavy-color painting,and using method of comparative argument,this paper aims to effectively refine the main factors of the aesthetic visual presentation of Chinese paintings within a limited range.From the perspective of commercial art,through finding the factors involved in commercial market and the common part of the aesthetic style of Chinese painting in a specific business market demand,the characteristic of illustration which meets both the demand of traditional aesthetic and the needs of business.Combined with the techniques of meticulous and heavy-color painting,we can get the corresponding effective solutions to the problems that may arise when the aesthetics of commercial art and Chinese painting are merged with the emergence of new painting methods such as commercial needs and digital painting.Finally,the Chinese painting can break through the limit of physical painting materials.Starting from the diversity of commercial painting,especially the direction of digital media,the expression of aesthetic experience of traditional Chinese painting in the contemporary art can be shown in numerous ways.By sorting the relationship between the Chinese meticulous heavy-color painting and commercial illustration,more effective methods for commercial illustrations can be found during the pursuit of the aesthetics of traditional Chinese paintings.At the same time,we are also looking for Chinese paintings to be more effective in the contemporary digital media era.This paper aims to explore the unique aesthetic interest of Chinese painting while creating commercial value.It is one of the effective ways to achieve this goal to understand and learn the techniques of traditional meticulous heavy-color painting.At the same time,it can also promote the aesthetic appreciation of commercial art,instead of judging the completion degree and value of commercial works only with the western aesthetic system.The addition of aesthetic standards of Chinese painting will also make the standards of commercial art more diversified.