| In the media era with the rapid development of the Internet,star groups gradually have their own personalized labels that are different from others.From the former "star packaging" to the present "personalization","personalization" has become an indispensable image label for every star active in the public field of vision.A good "personality" can not only make stars quickly get high traffic,but also improve their recognition and freshness.In recent years,with the development of domestic reality shows,more and more stars put "personality" construction in the program,and the program producers also build the star "personality" to increase the show’s hotspot."People" and programs can often complement each other.In 2015,Dragon TV launched its first large-scale inspirational reality show "Extreme Challenge" featuring all-male guest stars.The program attracted wide attention once it was broadcast with its distinctive guest lineup and multi-scene design.In particular,the six resident MC in the program presented different "personalities" become the key to the program ratings.The purpose of this paper is to use the media image of theoretical framework,through case analysis,literature analysis,comparative analysis method and qualitative method to analyze the ultimate challenge,star a reality show "extreme man is helped" construction ",set ",through the analysis of stars in the show,set construction,construction process and construction strategies and construction influence,In view of the negative impact of the construction of "personality",this paper puts forward some suggestions and thoughts,aiming to promote the reality shows in China to strengthen the media image construction means,rationally use the star "personality",and achieve a win-win situation in the content and form of the program.The research finds that the construction of celebrity identity in China presents the characteristics of diversification and label,which can be divided into long-term identity,short-term identity and contrast identity.As a media organization,Extreme Challenge continues to improve its media image and construction methods under the influence of cult ural background and audience needs.By combining multidimensional narrative means,multi-channel communication means and visual rhetoric,the program has created a distinctive media image of "Extreme Men".In the research,the author found the problem of the construction of "human design" in the later stage of the program,and put forward some suggestions and thoughts to promote the development of TV star reality shows.In the final analysis,domestic star reality shows should not blindly take "human design" as a means of attracting viewers.Instead,the program producers should reflect on how to break through the bottleneck of creation and make the program content and human design complement each other to make the program develop longer and get the real love of the audience. |
