Research On The Application Of Experience Design Concept In Book Form Design

With the advent of the era of experience economy and the change of people’s aesthetic concepts,books no longer only seek practical functions,but also focus on exploring the functions of spiritual reading and aesthetic experience.At present,the development of digital technology has had a huge impact on the paper book publishing industry.This is an opportunity and a challenge for paper books.Using the concept of experience design can not only allow readers to experience the charm of book form design in a more detailed manner,but also experience the joy of appreciating books in more aspects through emotional,cultural and sensory experience.Therefore,it is of great significance to study the application of experience design in book form design to strengthen the development of modern book design.This paper takes the concept of experience design as the starting point,starts with the book form design,and further discusses the design methods and design principles of experience design and book form,hoping to bring a reference direction for the current book form design.The research content includes four parts.The first part introduces the historical background,purpose and meaning of the research process,introduces the relevant theories of experience design in detail,summarizes and analyzes the relevant theories of book form design,and explains the problems faced by book design in actual research.problems,and point out the direction for the research and development of the subject.The second part analyzes the use of emotion in book design from the instinct level,behavior level,and reflection level based on design cases at home and abroad,and discusses book form design from the perspective of five senses: vision,hearing,smell,taste and touch.form of expression.From the perspective of cultural experience,it analyzes how the form design of books brings readers spiritual enjoyment and ideological resonance.The third part discusses the principles and methods of book form design from the perspective of experience design,as well as the influence of its formation.The fourth part uses specific book design practice to test the feasibility of the conclusions.Through the cross-conversion of theory and practice,the reader’s reading experience is improved.Internalize theoretical knowledge in book form design.Through the in-depth discussion of experience design theory,the progress of paper book form design in the context of the digital age is promoted.