The Methodology Of Experience Design Based On The Perspective Of Phenomenology

The emergence of the concept of experience design makes the concept of"people-oriented" design truly come true to "people-oriented experience".Phenomenology's philosophical inquiry into people's pure experience provides rich ideological resources and methodological inspiration for the development of experience design theory.This paper applies the phenomenological method to the study of design science,explores the basic principles and thinking methods on which various tools and methods of experience design are based,and tries to construct the theory of experience design method based on the phenomenological perspective.This theory begins with the analysis of the history and logic of experience,and then discusses the formation mechanism of experience and the goal of human nature.On this basis,according to the logical order of time,space and human activities,the basic principles of interior time experience design,phenomenal interface experience design and spiritual interactive experience design are proposed and discussed.The specific content includes the following five aspects,which are elaborated in five chapters in this paper.1)History and Logic of Experience DesignThe birth of experience design has gone through four stages,from the embryonic stage before the rise of ergonomics to the enlightenment stage of ergonomics,and then through the deep stage of user experience,finally to the formation stage of the concept of experience design.Behind this historical process is the logical process from unity to alienation and then to reunification of the relationship between man-made objects.2)Formation mechanism of experience and theory of human nature orientationThis theory clarifies that the formation mechanism of experience lies in man's perception.Man can change his activities freely through his imagination possessed by integrative sense,and acquire experience beyond specific time and space.People(including all users)in the experience of the pursuit of various specific satisfaction,can be attributed to the pursuit of human nature,which points to human freedom,dignity,happiness.3)Internal Time Experience Design MethodologyPeople's experience is carried out in phenomenal time and space.Different from the objective time of natural science,time in the sense of phenomenology is a kind of"phenomenal time",or internal time.Based on Husserl's phenomenological theory of internal time consciousness,the author constructs the design methodology of internal time experience,which includes three aspects:original impression experience,recall experience and expectation experience.4)Phenomenological Space Experience Design MethodologySimilar to the dimension of time,the phenomenological space is different from the objective space(physical space)of natural science.It is a "phenomenal space",or "intuitive space" or "psychological space".Inspired by Husserl's space intuitive thought,a holistic interface experience design thinking method(including generalized interface design thinking and full contact design thinking)is proposed.Inspired by Heidegger's ideas of "all spaces"and "things at hand",this paper puts forward the thinking method of "hands-on" interface experience design.Inspired by the "human-technology" relationship model of Ide's phenomenology of technology,this paper explores the design method of non-embodied interface experience.5)Design Methodology of Spiritual Interactive ExperienceOn the basis of existing human-computer interaction and interpersonal interaction,the concept of "spiritual interaction" is put forward,and the three levels of interactive experience are expounded.Based on Martin Buber's philosophy of "I-You" relationship,this paper expounds the principle of spiritual interactive experience design and the establishment of"I-You" relationship with users.This principle lays the foundation for empathy thinking,full contact design thinking,"pain point" design thinking,"fault tolerance" design thinking,and"allow exceptions" design thinking.In order to create a good spiritual interactive experience,it is necessary to deepen user research.This paper proposes a method of creating dynamic user portraits.Spiritual interactive experience requires that the experience of employees and customers be consistent,so the organizational model must also enter the design field of vision.This paper proposes a model change of organizational design,that is,from "onion"organization to "Mobius band" organization.In addition,under the paradigm of experience design,Designers'roles are more diversified,but the essence of roles is becoming increasingly prominent.This paper discusses the new orientation of designers,and points out that designers are "legislators of artificial things" and that the core competence of designers is"design judgment".The theory of spiritual interactive experience design provides a philosophical basis for people to deeply understand the experience of users,organizations,designers and other stakeholders,and provides a design thinking method for optimizing people's experience.In addition,the author selected two cases from his own design practice,one is public welfare design,the other is commercial design.These cases reflect the author's thinking and experience in using phenomenological experience design method in design practice.This part is the sixth chapter of this paper.In conclusion,through the phenomenological approach,this paper attempts to upgrade the research level of experience design from natural science thinking level and social science thinking level to spiritual science level or philosophy level,providing a new vision and method reference for the theoretical research of experience design.Phenomenological thought is profound and broad,and the theory of experience design is brilliant.This article only gives a glimpse of it and praises the spring of experience design with a floret of theory.