| The essence of human communication is the process of extraction,selection and optimization of information.In communication,the two parties can clearly express and receive information through words and language.However,when words and language are transformed into visual graphics,the transmission of information will cause ambiguity.The same is true in design and creation.Because the user’s cognition and experience are different,when the user views the designer’s design work,he can only understand part of the meaning of the work and even run counter to the meaning of what the designer wants to express.Based on this situation,the author constructed a relatively complete design and creation mode,so as to allow users to obtain more information.The main research contents are as follows: 1,How can designers convert more elements in the process of transforming ideas into graphics and images.2,according to what principles,the designer from the converted graphics,images to choose the most appropriate content as the design elements.3,analyze how the designers organize the design elements,and what kind of state will appear after the organization.4,How does the designer optimize and adjust the combined graphics and images according to the design demands.This article takes arts and crafts design as the carrier,visual information conversion,cognitive psychology,rhetoric and so on as the research theory basis,and focuses on how to construct thinking and make the design works in the context of the rapid development of the Internet.The full text is divided into five parts.The first part is the introduction,which introduces the domestic and foreign research review,research background and significance,research methods and content,and related concepts related to the selection and optimization of visual information.The second part expounds the relatively complete design and creation mode of this set,including thinking,classification,sorting,association,organization,processing,verification and iteration.The third part is the choice of visual information in design and creation,that is,choosing visual information through design appeal,visual order and psychological expectation.The fourth part is the comparison of visual information in the design and creation,that is,the comparison of visual information through the tendency of form and content,the integrity of information transmission and expression,and the control of the meaning level.The fifth part is the adjustment and optimization of the visual design elements in the design and creation.It includes the fixed standard position of the derived results,objective information explicit adjustment,and subjective information prominence optimization. |